Migros App vs Coop App vs Lidl Plus: Which is Worth It?
Every supermarket wants you to use their app. But none of them show you the competition's deals. Here's what Cumulus, Supercard and Lidl Plus actually offer, how much they save you, and the fundamental problem.
Migros has its app with Cumulus. Coop has its app with Supercard. Lidl has Lidl Plus. Aldi has nothing. Denner has nothing.
All three apps promise savings. And partly they deliver. But there's a fundamental problem none of them can solve: they only show you their own store's deals.
The Migros app will never tell you that coffee is 40% off at Denner. The Coop app will never tell you that detergent is half price at Lidl this week. Each one is designed to keep you in its ecosystem.
Comparison Table
| Feature | Migros (Cumulus) | Coop (Supercard) | Lidl Plus |
|---|---|---|---|
| Points per CHF 1 | 1 point | 1 point | Variable bonus system |
| Point value | 1 centime (1% cashback) | 1 centime (1% cashback) | Varies (specific coupons) |
| Points outside store | 1 pt / CHF 3 (credit card) | 1 pt / CHF 3 (credit card) | No |
| Personalised vouchers | Yes (automatic) | Yes (via app) | Yes (in-app coupons) |
| Free credit card | Yes (Cumulus Visa) | Yes (Supercard MC/Visa) | No |
| Points expiry | 24 months inactivity | 12 months inactivity | Variable |
| Miles & More conversion | No | Yes | No |
| Flyer in app | Yes | Yes | Yes |
| Shopping list | Yes (basic) | Yes (basic) | No |
What Are Points Really Worth?
CHF 1,000/month at Migros with Cumulus = 1,000 points/month = CHF 10/month = CHF 120/year.
With personalised vouchers (20% off your favourite yoghurt, 3× points weeks): add CHF 5–15/month. Total: roughly CHF 180–300/year.
Supercard: identical maths. Bonus: Miles & More conversion for frequent flyers.
Lidl Plus: no classic points system, but in-app coupons (e.g. «CHF 3 off your next purchase over CHF 30») that can be valuable for regular Lidl shoppers.
The Real Problem
The loyalty programme value (CHF 120–300/year) is much smaller than the savings from comparing deals across supermarkets (CHF 2,400–4,800/year).
Example: Ariel detergent 50% off at Coop = CHF 25.90 saved in one purchase. To accumulate CHF 25.90 in Cumulus points at Migros, you'd need to spend CHF 2,590.
A single promotion purchase at the right store equals 2–3 months of loyalty points.
Loyalty cards are worth having. But they shouldn't be the reason you choose a store.
The Combination That Works
- Keep Cumulus if you shop at Migros. CHF 120/year for free.
- Keep Supercard if you pass by Coop. Same logic. Miles & More as a bonus.
- Download Lidl Plus if there's a Lidl nearby. Coupons can be generous.
- Use a comparison app for the real savings: not CHF 120, but CHF 2,400–4,800/year.
The App That Compares Them All
Rappn collects deals from Migros, Coop, Aldi, Lidl, Denner, Otto's and Aligro. Not a loyalty programme: a search engine for deals. Free. No commercial agreements.
Why Rappn?
Rappn is the only neutral grocery price comparison app in Switzerland — with no commercial agreements with any retailer. Our comparisons are truly independent.
- 100% free — no subscription, no hidden costs
- Neutral — no commercial agreements with Migros, Coop, Aldi, Lidl, or Denner
- Real-time data — prices updated continuously
- +10,000 offers, +3,000 supermarkets, 100% free
Ready to save?
Scan to download Rappn now
Frequently Asked Questions
Is Cumulus worth it?
Yes. 1% cashback (~CHF 120/year) plus personalised vouchers. Free. But only shows Migros deals.
Is Supercard worth it?
Yes. Same as Cumulus, plus Miles & More conversion. Points expire after 12 months (Cumulus: 24 months).
Is Lidl Plus worth it?
Yes if Lidl is nearby. Generous coupons, and Lidl is already one of the cheapest supermarkets.
Do Aldi and Denner have loyalty apps?
No. No loyalty programme. Shelf price is the final price.