Pet Food Price Comparison in Switzerland: Cat, Dog & Small Animal (2026)

52 pet food deals at 4 chains for the canton of Zurich. Lowest price per kilo: CHF 2.99/kg. Updated 4 Oct 2026.

Lowest prices per kilo

See all 52
  1. CHF 2.99 per kilo

    CHF 11.95

  2. Beef croquettes

    Coop3+ items −30%

    CHF 3.62 per kilo

    CHF 9.42

  3. CHF 3.82 per kilo

    CHF 25.95

Promotions only, not regular shelf prices. Price per kilo: deal price divided by the weight in kilos, checked against the chain’s own figure where there is one. Source: deals published by the chains.

All pet food deals

For the canton of Zurich

52 deals

No pet food deal right now:MigrosDenner

Guide

The same kilo of dry cat or dog food can cost up to 15 times more depending on brand and retailer. Below: the four retail tiers, typical prices per brand and when switching from supermarket to specialist makes sense.

Falling kibble and a water splash above two white bowls with a yellow scoop.

The VHN pet-population survey of March and April 2025 counts 1.51 million cats and 515'000 dogs in Swiss households, plus 408'000 small mammals, 217'000 aquariums, 204'000 terrariums and 108'000 ornamental birds: more than 3 million pets in the 39 per cent of households that keep at least one. The cat figure is a survey estimate rather than a register, since there is no cat-registration duty in Switzerland (Identitas listed about 792'000 registered cats at the end of August 2025). Swiss residents spent an average of CHF 69 per person on pet food in 2024, out of a market worth CHF 610 million on 162 million kilos (Statista), with the heaviest spenders well into four-digit annual figures. The catch: the same kilo of cat or dog dry food can cost between CHF 1 and CHF 18 in Switzerland depending purely on which retailer you walk into. That is not a typo. A 2 kg bag of Lidl Coshida dry cat food retails at CHF 1.99 from Lidl Schweiz. A 2 kg bag of Royal Canin Fit dry costs around CHF 28 to CHF 32 from specialist retailers like Qualipet and Fressnapf. The 15x spread is real.

The question is not only where pet food costs least per kilo: for this week's promotions, the list at the top of this page answers that. The question is which retailer actually deserves your money for what your animal eats every day. Here is the honest version.

Sources checked regularly. Lidl Schweiz and Aldi Suisse product pages, Qualipet.ch, Fressnapf.ch, Zooplus.ch, Bitiba.ch, Stiftung Warentest cat-food tests (dry food published 27 April 2023, wet food 25 April 2024), K-Tipp Swiss wet-food tests, VHN Erhebung Heimtierpopulation 2025, Statista Swiss pet dossier, Swiss veterinary association pricing benchmarks.

Rappn is an independent grocery price comparison app in Switzerland, with no commercial agreements with any retailer.

The Swiss pet food retail map

Switzerland has four distinct pet-food retail tiers. They compete on different terrain.

Grocery (Migros, Coop, Denner, Aldi, Lidl, Otto's): Mass-market and mid-tier brands plus private labels. Cheapest per kilo on house brands. Limited to dry food, basic wet food, and a small premium selection. No prescription diets, no veterinary range. The everyday-shopping default.

Pet specialists (Qualipet, Fressnapf): Full retail range from value to premium to therapeutic. Qualipet operates 87 stores across Switzerland (qualipet.ch, September 2026). Fressnapf is the larger international player. Both offer in-store advice and full SKU breadth, including some prescription-adjacent products. Prices on identical premium brands are often higher than at online specialists.

Online specialists (Zooplus.ch, Bitiba.ch, Heimtiershop.ch, Zoolini.ch, tierbedarf-discount.ch): The price benchmark for Royal Canin, Hill's, Purina Pro Plan, and most premium dry food. Free shipping thresholds typically sit around CHF 49 to CHF 69. Subscription discounts (around 5%) apply if you commit to recurring delivery. The default for households with a 5 kg cat or larger.

Vet-only / prescription (Hill's Prescription Diet, Royal Canin Veterinary Diet): Sold through veterinary clinics. Pricing is opaque and vets often charge noticeably more than online specialists. Enforcement of "vet-only" varies: some prescription SKUs appear on Qualipet, Fressnapf, and Zooplus with a soft prescription check.

The honest takeaway: most Swiss households spend too much because they default to the wrong tier. If your cat eats Whiskas and is healthy on it, you have no business at Qualipet. If your dog eats Royal Canin Hypoallergenic for a real food allergy, you have no business at Migros.

Compare current offers and their supplied unit prices. Check the pack size, canton and validity dates. Preset search: «Whiskas».

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"Whiskas" · Whiskas · Felix · Pedigree · Coshida · Royal Canin

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Cat food: where to actually buy

Cat food makes up the largest pet-food category in Switzerland by volume (1.51 million cats versus 515'000 dogs). The price spread is widest here.

Typical prices, not this week's promotions. Current deals are at the top of this page.
Brand / SKUTierCheapest retailerApproximate priceCHF / kg
Lidl Coshida dry, 2 kgDiscount private labelLidlCHF 1.99CHF 1.00
Aldi Romeo dry, 1 kgDiscount private labelAldi~CHF 2.50CHF 2.50
Migros Petfood dry, 2 kgPrivate labelMigros~CHF 5 to 6CHF 2.50 to 3.00
Whiskas dry, 1.4 kgMass-market brandMigros / Coop / LidlCHF 6 to 8CHF 4 to 6
Felix Sensations 12 x 85 gMass-market wetCoop / MigrosCHF 5 to 7CHF 5 to 7 / kg
Sheba 12 x 85 gMass-market wetCoop / Migros / DennerCHF 7 to 10CHF 7 to 10 / kg
Royal Canin Fit dry, 2 kgPremium dryZooplus / BitibaCHF 23 to 28CHF 11.50 to 14
Royal Canin Indoor dry, 4 kgPremium dryZooplus / BitibaCHF 40 to 50CHF 10 to 12.50
Hill's Science Plan dry, 3 kgPremium dryZooplus / QualipetCHF 35 to 50CHF 11.50 to 16.50
Hill's Prescription Diet, 2 kgTherapeuticVet / Qualipet / ZooplusCHF 50 to 80CHF 25 to 40

A healthy adult cat eats roughly 60 g of dry food per day, or 22 kg per year. The math at each tier:

  • Coshida-only: ~CHF 22 per year per cat
  • Whiskas-only: ~CHF 100 per year per cat
  • Royal Canin Fit: ~CHF 280 per year per cat
  • Hill's Prescription Diet: ~CHF 700 per year per cat

The 30x spread between the cheapest and most expensive feed for the same cat is the largest cost lever most Swiss households fail to optimise. It is also the most emotionally loaded, which is why the spread persists.

Dog food: where to actually buy

Dogs eat more by volume and brand loyalty tends to be stronger. Switching is harder, so retailer choice matters more.

Typical prices, not this week's promotions. Current deals are at the top of this page.
Brand / SKUTierCheapest retailerApproximate price
Lidl Orlando dry, 3 kgDiscount private labelLidl~CHF 4 to 6
Aldi Brisko dry, 4 kgDiscount private labelAldi~CHF 5 to 8
Migros Petfood dry, 4 kgPrivate labelMigros~CHF 9 to 12
Pedigree dry, 3 kgMass-market brandMigros / Coop / LidlCHF 10 to 14
Cesar wet, 8 x 100 gMass-market wetCoop / MigrosCHF 7 to 10
Royal Canin Medium Adult, 4 kgPremium dryZooplus / BitibaCHF 30 to 40
Royal Canin large breed, 15 kgPremium dryZooplus / BitibaCHF 80 to 110
Hill's Science Plan dry, 12 kgPremium dryZooplus / QualipetCHF 70 to 100
Royal Canin Veterinary Diet, 14 kgTherapeuticVet / QualipetCHF 130 to 180

A 25 kg dog eats roughly 350 g of dry food per day, or 130 kg per year. Annual feed cost at each tier:

  • Aldi Brisko: ~CHF 200 per year
  • Pedigree: ~CHF 450 per year
  • Royal Canin Medium Adult: ~CHF 1'000 per year
  • Royal Canin Veterinary Diet: ~CHF 1'500 per year

Dog owners typically underestimate this line item by 50% when buying a puppy. The annual feed cost of a large-breed dog on a premium brand is roughly the same as a Swiss family's annual mobile-phone bill.

Small animals: rabbit, bird, fish, hamster

This is where the grocery channel gives up. Migros and Coop carry a small assortment of rabbit pellets, hamster mix, bird seed, and basic fish food, but the range is shallow. Lidl and Aldi occasionally stock seasonal pet aisles with rabbit and bird food at very low prices, but availability is unpredictable.

For any small animal beyond the basics, Qualipet and Fressnapf are effectively the only retailers worth your time. They carry species-appropriate pellet ranges, hay grades, specialist bird seed blends, and a wide aquarium aisle. Zooplus is the online equivalent and almost always cheaper than the specialist stores on identical SKUs, especially for hay (which is bulky and benefits most from online delivery).

If you have a rabbit eating Bunny Basic, a parrot on a Versele-Laga seed mix, or a tropical aquarium with specific water parameters, you are not a supermarket customer for pet food. Skip the grocery aisle.

The premium-brand price spread (Royal Canin, Hill's)

Royal Canin Fit 2 kg illustrates the spread better than any other product on the Swiss market:

  • Zooplus.ch (subscription): ~CHF 23 to 25
  • Zooplus.ch (one-off): ~CHF 26 to 28
  • Bitiba.ch: ~CHF 25 to 28
  • Fressnapf.ch: ~CHF 28 to 32
  • Qualipet.ch: ~CHF 30 to 35
  • Local pet specialist (in-store): ~CHF 32 to 38
  • Veterinary clinic: ~CHF 35 to 42

The product is identical. The manufacturing is identical. The bag is identical. The difference is roughly CHF 15 per 2 kg bag, which compounds to CHF 200+ per year on a single 5 kg cat. For Hill's Science Plan and Purina Pro Plan, the spread is comparable.

Veterinary clinics are not "scamming" you when they price 30% above online: they bundle nutritional advice and stocking convenience into the price, and small-animal vet practices are barely profitable in Switzerland. But for a healthy cat on a standard SKU, the markup is poor value.

When to switch from grocery to specialist

There are three legitimate reasons to move from supermarket to specialist:

  1. Volume threshold. If your household feeds more than 10 kg of dry food per month combined, you are better off buying 12 kg or 15 kg bags online. Cost per kilo drops by 25 to 40%, and bulk bags are rare on grocery shelves.
  2. Dietary requirement. Allergies, urinary tract issues, kidney disease, diabetes, weight management with a specific kcal target. These are not solved by supermarket food. Specialist or veterinary range only.
  3. Quality concerns with discount food. Ratings age quickly, so look up a current one instead of an old headline: Stiftung Warentest has tested the category twice since 2018, publishing cat dry food on 27 April 2023 (a Coshida Knabberschmaus variant was among the products tested) and cat wet food on 25 April 2024. Independent reviewers have raised concerns about taurine levels and ingredient transparency. The honest answer: if your cat is healthy on Coshida and the vet is not flagging issues, do not pay 15x for marketing. If your cat has health issues, food is not the place to economise.

The mistake most households make is paying premium retail prices for premium brands without earning either benefit. Either accept the discount brand, or buy the premium brand at online specialist prices.

The online benchmark

Zooplus.ch is often among the cheaper sources for premium pet food in Switzerland. Shipping is free from CHF 69 with Swiss Post or from CHF 49 with DPD, so the threshold depends on the carrier you pick. The subscription (Abo) takes 15 per cent off your first subscription order and 5 per cent off later ones, and the SKU range is wider than any physical store. Bitiba.ch, part of the same zooplus group (zooplus has been owned by Hellman & Friedman and EQT since the 2021 takeover), sells the same products with slightly lower headline pricing on fewer SKUs and the same two shipping thresholds.

Heimtiershop.ch, Zoolini.ch and tierbedarf-discount.ch are Swiss-domiciled alternatives with slightly faster shipping but typically 10 to 15% higher prices than Zooplus on the most common premium SKUs. All three were trading when we last checked (September 2026); Swiss pet e-commerce turns over quickly, so verify a shop is still live before you plan a bulk order around it.

For Royal Canin and Hill's, online specialists are usually cheaper. For Whiskas, Felix, Sheba, and Pedigree, grocery supermarkets are usually cheaper because they sell at promotional pricing weekly. For Coshida, Orlando, Romeo, and Brisko, the discount supermarkets are the only retailer.

A pragmatic Swiss household stacks all three: discount supermarket for everyday quantities, online specialist for the premium SKU your animal actually needs, and a quick Rappn check every week to catch the cross-retailer offer prices that move. For the broader weekly basket context see family of four grocery budget and save money on groceries.

How Rappn fits in

Rappn compares current weekly grocery offers across 7 Swiss retailers (Migros, Coop, Aldi, Lidl, Denner, Aligro, Otto's). Pet food is part of that comparison: a Whiskas or Cesar promotion shows up in the app along with everything else on your shopping list, and this week's pet food deals are at the top of this page. For Royal Canin, Hill's, and other premium specialist brands, the right tool is Zooplus or Bitiba directly. For everything else, use Rappn. See the broader picture in cheapest supermarket in Switzerland, Aldi Switzerland products and prices, and Lidl Switzerland products and prices.

Rappn takes no payment from retailers, has no commercial bias, and shows the promotions of seven chains side by side, whichever chain they come from.

Updated: .

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Frequently Asked Questions

Where is the cheapest pet food in Switzerland?

It depends on the tier and changes week to week. At regular prices, discount private-label dry food sits at the bottom: Coshida cat dry at Lidl, 2 kg for CHF 1.99 in the reference table, then the Romeo (cat) and Brisko (dog) lines at Aldi. For mass-market brands like Whiskas, Felix, Pedigree, and Cesar, the weekly promotions decide: this week's pet food deals, sorted by price per kilo, are at the top of this page. For premium brands like Royal Canin and Hill's, online specialists Zooplus.ch and Bitiba.ch are usually the lowest.

Is Lidl Coshida cat food actually good?

Check a current test rather than an old headline. Stiftung Warentest has tested cat food twice since 2018: dry food published on 27 April 2023, with a Coshida Knabberschmaus variant among the products tested, and wet food on 25 April 2024. Independent reviewers have raised concerns about taurine levels and ingredient transparency, particularly on the Selection and Pure Taste wet ranges. For healthy adult cats with no diagnosed issues, Coshida is a defensible choice. For cats with diagnosed kidney, urinary, or weight issues, it is not.

Where can I buy Royal Canin cheapest in Switzerland?

Zooplus.ch and Bitiba.ch (same parent group) are often among the cheaper sources for Royal Canin in Switzerland, especially on 12 kg and 15 kg bags. The Royal Canin Bonusbag promotions sometimes match them. Qualipet, Fressnapf, and veterinary clinics are often more expensive on identical SKUs.

Is it cheaper to buy pet food online?

Yes for premium brands (Royal Canin, Hill's, Purina Pro Plan, Eukanuba) and for large bag sizes (10 kg+). No for everyday mass-market brands (Whiskas, Felix, Sheba, Pedigree, Cesar), where supermarket promotions usually beat the online price. No for impulse buys: small wet-food multipacks cost more once you factor in shipping.

Do Swiss supermarkets sell prescription pet food?

Generally no. Migros and Coop carry only mass-market and a small selection of mid-premium brands. Some Royal Canin 'wellness' SKUs (Indoor, Sterilised, Sensitive) appear at Coop and Qualipet, but the full Veterinary Diet and Hill's Prescription Diet ranges are sold through veterinary clinics, Qualipet (with soft prescription check), Fressnapf, and online specialists.

Is grain-free pet food available at Aldi or Lidl?

Yes. Coshida is Lidl's own pet-food label, and the Pure Taste range is grain-free and sugar-free. Consumer-testing sites report that the Pure Taste wet range is made by Herbert Ospelt Anstalt, a manufacturer headquartered in Bendern, Liechtenstein, that also runs Swiss plants in Sargans, Weite and Geroldswil. Lidl does not disclose the producer, so treat that as unconfirmed, and note that a 'CH' establishment code on the pack does not prove Swiss production, since Liechtenstein sits inside the Swiss veterinary and customs area. Aldi occasionally stocks grain-free options under the Romeo line. Both are significantly cheaper than equivalent grain-free options at Qualipet or online, though independent reviewers note the ingredient transparency is weaker than premium-brand equivalents.

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