Aldi vs Migros Prices in Switzerland: The 2026 Head-to-Head

On a comparable everyday basket, Aldi Suisse comes out cheaper than Migros in every K-Tipp basket test, by about 11 percent in the 53-item basket of June 2022 and by a little over 5 percent in the 100-item basket of 28 August 2025. That gap closes to near-parity when Migros M-Budget is the comparison line, and reverses when Migros runs a strong Aktion week. The honest answer: there is no single winner. Aldi wins on permanent low prices for shelf-stable basics. Migros wins on assortment, fresh selection, weekly promotions, and the M-Budget line specifically. Real Swiss households shop at both. This guide gives the actual price gaps by category, the K-Tipp and RTS data, and the household-by-household split that gets the lowest annual grocery bill.

Sources checked regularly. Data from K-Tipp comparative basket tests, RTS A Bon Entendeur basket test of April 2024, Saldo, bonus.ch, and direct verification at migros.ch and aldi-suisse.ch. Live offers in the Rappn app.

Rappn is an independent grocery price comparison app in Switzerland, with no commercial agreements with any retailer.

The price gap, in real numbers

The takeaway is structural. M-Budget is Migros's permanent answer to the discounters; on the 200+ products M-Budget covers, the price gap to Aldi is small. Outside M-Budget, the gap widens to discounter-typical levels. The full discounter-vs-discounter view is in Lidl vs Aldi Switzerland.

August 2026 update: ALDI put exactly this comparison on the front pages, claiming up to 32% savings over Migros with two printed receipts, and Migros filed a formal complaint. We re-ran every printed line against our price database and real user receipts: across 15 like-for-like products the gap was 12 centimes. The full analysis is in our Aldi receipt-ad fact-check.

Category by category, where each wins

Aldi consistently wins on:

Branded packaged goods that Aldi stocks (Nutella, Kellogg's, Coca-Cola, Barilla); typically 15-30% under Migros where carried. Own-brand organic products under "retour aux sources" (organic milk CHF 1.80/L vs Migros Bio CHF 1.85). Wine, beer and spirits, Aldi sells alcohol; Migros does not. Meat in the discount tier (20-40% under Migros for comparable cuts). Household basics: detergent, dishwasher tablets, toilet paper. Convenience and frozen ranges (typically 20-30% under Migros).

Migros consistently wins on:

M-Budget on covered staples. On the 200+ products M-Budget covers (milk, pasta, rice, oil, bread, cheese, eggs), prices are at discounter level. Fresh selection breadth, a mid-sized Migros carries 20,000-30,000 SKUs versus 1,500-2,000 at Aldi. Aktion-week items: 30-50% off a specific item beats Aldi's everyday price. The 5 February 2026 calendar shift to Thursday-Wednesday Aktion windows aligned this with Aldi Suisse, sharpening the competition. Migros Bio on premium organic, prepared foods (sushi, fresh-baked bakery, cheese counter), and the Cumulus loyalty card (1% back plus personalised vouchers, Aldi has no loyalty programme; full breakdown in Swiss loyalty card wallet).

Real shelf prices, side by side (April 2026)

One week Aldi, the next week Migros. Rappn tells you which week is which.
Live Aktion view at Aldi, Migros, and the other 5 Swiss retailers, filtered to your canton. Pin the products you actually buy.

Practical differences beyond price

Store coverage. Aldi Suisse operates around 244 stores across Switzerland (February 2026); Migros runs 659 M, MM and MMM supermarkets (end of 2025), or 707 sales points once teo, Alnatura and outlet formats are counted in, on top of the separate Migrolino network. Outside major cities, a Migros is far more likely to be the nearest option. Aldi's network is densest in the Mittelland, Romandie and major German-speaking cantons; sparse in Ticino and the Alpine cantons.

Store experience. A Migros M is a destination-format hypermarket with full bakery, butcher, fishmonger, prepared-food bar. An Aldi Suisse store is a 1,000-1,500 m² no-frills format: pallets, cardboard cuts, fewer staff, faster checkout.

Opening hours. Migros Bahnhofplatz Zürich (Mon-Fri 06:30-22:00, Sat 07:00-22:00, Sun open). Aldi central Zürich (Mon-Sat 07:00-21:00, Sun closed). For Sunday shopping, only Migros station branches and the airport are realistic. The full Sunday/holiday picture is in Easter grocery shopping Switzerland.

Online shopping. Migros Online and migros.ch deliver groceries nationwide. Aldi Suisse does run its own delivery service, ALDI now (aldi-now.ch), but it is still officially in a test phase and serves only selected postcodes, and there is no click and collect. For households that depend on delivery, Migros still wins by default on coverage.

Loyalty. Cumulus at Migros (1% + personalised vouchers). Aldi has no loyalty programme. The Cumulus value is roughly CHF 120-300/year on a CHF 1,000/month Migros basket.

Alcohol. Migros does not sell alcohol in its supermarkets. Aldi sells wine, beer, and spirits. Denner inside the Migros Group sells alcohol and is the typical workaround.

Range depth. A mid-sized Migros: 20,000-30,000 SKUs. A typical Aldi Suisse: 1,500-2,000 SKUs. For specific brands, regional products, ethnic ingredients, baby food specialties, the Migros range is several times deeper.

The smart household split

The wrong question is "Aldi or Migros?" The right question is "what should I buy where?"

Buy at Aldi: Branded packaged goods Aldi stocks (Nutella, cereals, Coca-Cola), wine/beer/spirits, everyday meat (especially poultry and frozen lamb), organic milk, eggs and basic vegetables under retour aux sources, household basics (detergent, paper goods), fresh fruit and vegetables when carried, coffee beans, oil, basic pasta and rice (on weeks Migros has no Aktion).

Buy at Migros: M-Budget staples in 2L milk, large pasta packs, eggs (price parity with Aldi, often-broader selection); Aktion-week items at 25-50% off; specific brands and regional products Aldi doesn't stock; fresh meat from the counter; Migros-Bio specialty organic items; prepared meals, sushi, fresh-baked bakery; anything you would otherwise need to drive elsewhere for.

For a CHF 1,000 monthly grocery spend, this split typically captures CHF 100-180 per month in savings versus a Migros-only baseline, plus another CHF 50-100 in Aktion-driven savings, plus CHF 10-25 in Cumulus value retained. Total: CHF 160-305 per month, or CHF 1,920-3,660 per year. The full breakdown of how to combine cross-store shopping with the new Thursday-Wednesday Aktion calendar is in how Swiss Aktionen work.

What about Migros vs Coop, and Lidl?

The closest comparison most Swiss households should make first is Migros vs Coop, structurally a much smaller decision. Full breakdown in Migros vs Coop prices.

Lidl vs Aldi in Switzerland is closer to a coin flip, with Lidl about 3% cheaper in the RTS test. Detail in Lidl vs Aldi Switzerland. For the broader ranking across all 7 retailers, see the cheapest supermarket in Switzerland.

Aldi wins on permanent low prices. Migros wins on Aktionen, M-Budget, and selection.
Live view of Aldi base prices and Migros Aktion prices side by side. Pin your usual basket (milk, eggs, coffee, detergent, meat). Get notified the moment any of them drops 20% or more. Get Rappn free.