Nutella Prices in Switzerland: The Truth About What You Pay
5 hazelnut spread deals at 2 chains for the canton of Zurich, most valid until Wed 30 Sept. Lowest price per kilo: CHF 9.59/kg. The next deals are expected from Tue 29 Sept. Updated 28 Sept 2026.
All hazelnut spread deals
CHF 9.59 per kilo
CHF 5.56
Crunchy hazelnut chocolate spread
Coop2+ items −20%CHF 13.22 per kilo
CHF 4.76
Coop2+ items −20%CHF 13.22 per kilo
CHF 4.76
Aligrountil Sat 3 OctCHF 17.50 per kilo
CHF 3.50
Aligrountil Sat 3 OctCHF 17.50 per kilo
CHF 3.50
Promotions only, not regular shelf prices. Price per kilo: deal price divided by the weight in kilos, checked against the chain’s own figure where there is one. Source: deals published by the chains.
Guide
At full price, a branded spread like Nutella costs almost the same at the big Swiss supermarkets. The savings come from three places: promotion cycles, jar size and alternatives such as Ovomaltine Crunchy Cream.
In May 2026, Nutella cost CHF 5.20 for the 750g jar at the major Swiss supermarkets that listed it, at almost exactly the same price everywhere, and that is not a coincidence. Real savings on Nutella come from three places: promotional cycles, jar size, and switching to a cheaper alternative. Here is what the numbers looked like in May 2026.
Sources checked regularly. Prices verified at Migros, Coop and Denner official sites. Independent test data from K-Tipp, RTS A Bon Entendeur and bonus.ch. Live offers in the Rappn app.
Rappn is an independent grocery price comparison app in Switzerland, with no commercial agreements with any retailer.
Reference, May 2026: Nutella prices by retailer
| Retailer | 200g | 400g | 630g | 750g | Price per 100g |
|---|---|---|---|---|---|
| Migros | CHF 2.20 | CHF 3.30 | CHF 4.30 | CHF 5.20 | CHF 0.69 |
| Coop | CHF 2.20 | CHF 3.30 | CHF 4.30 | CHF 5.20 | CHF 0.69 |
| Denner | not standard | CHF 3.30 | not standard | CHF 5.20 | CHF 0.69 |
| Aldi Suisse | no price listed | no price listed | no price listed | no price listed | n/a |
| Lidl Switzerland | no price listed | no price listed | no price listed | no price listed | n/a |
| Aligro (wholesale) | CHF 2.10 | CHF 3.20 | CHF 4.10 | CHF 5.00 | CHF 0.67 |
| Otto's | CHF 1.99 (clearance) | CHF 2.99 (clearance) | not standard | CHF 4.79 (clearance) | CHF 0.64 |
The pattern was unambiguous. On standard shelf prices, Migros, Coop and Denner were within rappen of each other. Aldi and Lidl listed their own hazelnut-cocoa spreads (Choceur and Mister Choc, both around CHF 2.50 to CHF 3.50 per 400g). Otto's and Aligro occasionally undercut by 5 to 10 percent through clearance batches.
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Why Nutella Costs the Same Everywhere
This is the part most price-comparison articles get wrong, so it is worth being direct: in the RTS A Bon Entendeur basket of April 2024, branded goods like Coca-Cola cost the same at Migros, Coop, Aldi, Lidl and Denner, and bonus.ch found the same pattern in its survey of 20 branded products priced online on 12 August 2025 at Aldi, Coop, Lidl and Migros, promotions excluded and Denner not included: differences "minimal, even non-existent", often a single centime. The reason is structural. Swiss retailers buy these products through official import channels with narrow margin flexibility, so they cannot meaningfully undercut each other on the standard shelf price.
Where price differences open up is on private labels (M-Budget vs Prix Garantie vs Lidl basics), fresh produce, and meat. On Nutella's standard shelf price, do not expect to "find" a better store: the differences come from promotions.
You can see this for yourself in our Migros vs Coop and Lidl vs Aldi breakdowns, where branded items consistently match while own-brand prices diverge.
How to Actually Save on Nutella in Switzerland
Three approaches work. Two of them are inside the supermarket. One is structural.
1. Wait for the Aktion cycle. Migros and Coop run Nutella on promotion roughly every 4 to 6 weeks, typically at minus 25 to 33 percent. The 750g jar drops to around CHF 3.50 to CHF 3.90 during these weeks. If you eat one jar a month and only buy on promo, your annual Nutella spend drops from CHF 62 to CHF 42, roughly 32 percent saved by patience alone.
2. Buy the bigger jar. The 825g and 1kg jars (when available, usually around Christmas and Easter) cost roughly CHF 6.20 and CHF 7.50 in the May 2026 check, which is a slightly better unit price than the 750g standard. Family households or anyone with regular consumption should default to the largest available size.
3. Cross the border. Since 1 January 2025, the Swiss tax-free import allowance is CHF 150 per person per day (down from CHF 300, per the Federal Office for Customs and Border Security). At German or French border supermarkets, Nutella 750g sells for roughly EUR 3.50 to EUR 4.20 (CHF 3.30 to CHF 3.95 at current rates), so the saving is real but only if you are crossing the border anyway. Note that in Austria, where Billa charges EUR 6.59 (around CHF 6.05) for the same jar, Nutella is actually more expensive than in Switzerland. This is one of the rare branded products where Swiss prices are competitive with neighbouring countries.
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Cheaper and Better Alternatives
| Product | Retailer | Size | Price | Per 100g | Notable |
|---|---|---|---|---|---|
| Coop Bionella (Rapunzel) | Coop | 400g | CHF 5.30 | CHF 1.33 | Organic, Fairtrade, contains palm oil |
| Migros Bio Nocciolata (Rigoni di Asiago) | Migros | 270g | CHF 5.80 | CHF 2.15 | Organic, palm-oil-free |
| Ovomaltine Crunchy Cream | Migros, Coop, Denner | 380g | CHF 6.20 | CHF 1.63 | Palm-oil-free since 2019, Swiss brand |
| Lindt Haselnuss 40% | Migros, Coop | 220g | CHF 5.50 | CHF 2.50 | Palm-oil-free, won Blick taste test |
| Choceur Nuss-Nougat (Aldi Suisse) | Aldi | 400g | CHF 2.79 | CHF 0.70 | Discounter own-brand, palm oil |
| Nutella (reference) | Migros, Coop, Denner | 750g | CHF 5.20 | CHF 0.69 | Palm oil, 56% sugar |
The Coop Bionella deserves a flag: at CHF 1.33/100g it is roughly twice the price of Nutella on a per-gram basis, but it is one of the cheapest organic and Fairtrade hazelnut spreads in Switzerland. The Ovomaltine Crunchy Cream is the most interesting trade for Nutella loyalists, Swiss-made by Wander, palm-oil-free since December 2019, and broadly available.
For taste, the Blick taste-test panel ranked Lindt Haselnuss 40% above Nutella. It is more than three times the unit price, but the hazelnut content is meaningfully higher and there is no palm oil.
What K-Tipp and Kassensturz Found About Nutella
The K-Tipp test of January 2025 reviewed Nutella alongside ten competitor spreads. Headline findings: Nutella is more than 56 percent sugar, contains roughly 13 percent hazelnuts, and uses palm oil for texture. Trace amounts of the mould toxin ochratoxin were detected, well below regulatory limits but flagged. Lindt Haselnuss 40% and Alnatura received the "gut" overall rating; Nutella did not.
This does not mean Nutella is a bad product. It means that if you are buying it for hazelnut content or nutritional quality, several alternatives outperform it. If you are buying it because your kids want the brand, it remains the dominant taste-leader and the price is genuinely competitive across all Swiss retailers.
For the broader picture on food prices in Switzerland and our weekly basket comparisons, the same pattern shows up: branded grocery prices barely vary, and the savings live in promotions and own-brand swaps.
Updated: .
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Frequently Asked Questions
How much does Nutella cost in Switzerland?
A 750g jar of Nutella costs CHF 5.20 at Migros, Coop and Denner as of May 2026. The 400g jar costs CHF 3.30 and the 200g costs CHF 2.20. Per 100g, that works out to roughly CHF 0.69.
Where is Nutella cheapest in Switzerland?
On standard shelf price, nowhere meaningfully: in May 2026, Migros, Coop and Denner all sold Nutella at the same price, and Otto's and Aligro occasionally undercut by 5 to 10 percent on clearance batches. The real saving comes from Aktion weeks, when the 750g jar dropped to around CHF 3.50 to CHF 3.90 in May 2026. This week's hazelnut spread deals, sorted by price per kilo, are at the top of this page.
Do Aldi and Lidl sell Nutella in Switzerland?
In the May 2026 check, both mainly listed their own lines (Choceur at Aldi, Mister Choc at Lidl), priced around CHF 2.50 to CHF 3.50 per 400g. Which chains have a hazelnut spread on promotion this week is in the list at the top of this page.
Is Nutella cheaper in Germany, France or Italy?
In Germany and France yes, by roughly 20 to 25 percent at border supermarkets. In Austria no, where Billa charges EUR 6.59 (CHF 6.05). Since January 2025 the Swiss tax-free import allowance is CHF 150 per person per day, so cross-border shopping for Nutella alone is rarely worth a dedicated trip.
What is the best palm-oil-free alternative to Nutella in Switzerland?
Ovomaltine Crunchy Cream (Swiss, palm-oil-free since 2019, around CHF 1.63 per 100g) is the most accessible. For organic, Migros Bio Nocciolata is palm-oil-free at CHF 2.15 per 100g. Lindt Haselnuss 40% is the highest-quality option but costs CHF 2.50 per 100g.
How often does Nutella go on sale?
At Migros and Coop, Nutella runs on Aktion roughly every 4 to 6 weeks, typically at minus 25 to 33 percent. Setting a price alert in Rappn means you never miss the cycle.