Coop: Products, Prices and Why It’s Catching Migros
In the K-Tipp basket of 100 products of August 2025, Coop came in at CHF 250.70, 8.6 percent above Aldi. The picture flips on promotions and on budget meat: Prix Garantie chicken breast is CHF 11.50 per kilo against CHF 13.80 for M-Budget, and more than 500 products have been reduced since January 2026. Coop holds 43 percent of the food market against 37.4 percent for Migros (Nielsen 2025).
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Updated: September 2026. Sources: K-Tipp (August 2025), RTS (2024), Nielsen (2025), NZZ (March 2026).
There’s one sentence that sums up Coop’s position in 2026. It came from Migros CEO Mario Irminger, NZZ March 2026: "It’s completely irrelevant whether Coop overtakes us."
That’s the sentence of someone who knows the overtake is close.
Coop has reached 43% Food market share (Nielsen 2025), versus 37.4% for Migros. Supermarket revenue is CHF 12.4 billion, just a few hundred million behind Migros (CHF 12.7 billion). Coop has the largest supermarket network (982 vs 659) and, with coop.ch, the online supermarket with the highest revenue.
But Coop is also the most expensive on basics. K-Tipp 100 products: CHF 250.70, 8.6% above Aldi.
Coop by the numbers (2026)
| Fact | Value |
|---|---|
| Stores | 982 outlets (2025) |
| Supermarket revenue | CHF 12.4 billion (2025) |
| Group revenue | CHF 34.9 billion |
| Food market share | 43% (growing; Migros: 37.4%) |
| coop.ch revenue | CHF 375 million (No.1 online) |
| Price cuts 2026 | 500+ products since Jan, 100+ brands permanently (-17%) |
| Loyalty | Supercard |
| Organic | Naturaplan (largest in Switzerland) |
| Alcohol | Yes |
| Pronto growth | +16% revenue 2024 |
| CEO | Philipp Wyss |
| Organisation | Centralised (25 years ago) |
Coop covers premium and budget under one roof, Prix Garantie sits next to Fine Food on the same shelf. Coop’s current offer grid below; switch on the other chains with a tap to compare.
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Coop · full assortment, live prices · Coop
Offers
Prices: most expensive on basics, plus the weekly promotions
K-Tipp 100 (Aug 2025): Coop last at CHF 250.70 (+8.6% vs Aldi). RTS 30 (2024): Coop third at CHF 167.82.
But on promotions it is strong: Ariel 50% off, cheese 30-40%, coffee 30-40%. 500+ products cut since early 2026. Strategic promo shoppers offset the 8% base price gap entirely.
Coop’s 5 strengths
1. Prix Garantie and low-priced budget meat
Chicken breast CHF 11.50/kg against CHF 13.80/kg at Migros M-Budget, as of September 2026. Meat prices cut up to 27% in 2025.
2. coop.ch: the largest online supermarket by revenue
CHF 375M revenue (No.1). Migros Online is 20% pricier (K-Tipp).
3. Largest store network
982 supermarket outlets (2025), and 2,606 sales outlets and markets across the Coop group. Pronto: +16% in 2024. In many neighbourhoods, the nearest shop.
4. Naturaplan: Coop's organic programme
Broadest range. Growing market share in organic.
5. Alcohol in-store
Wine, beer, spirits. Migros: no alcohol.
The secret to Coop’s success
Centralised 25 years ago (Migros still has 10 cooperatives, centralisation target 2035). Pronto format for neighbourhoods. E-commerce: per K-Tipp, coop.ch is cheaper than Migros Online, and it is bigger by revenue.
Coop Switzerland products and prices: what the basket says in 2026
Two numbers frame Coop. In the K-Tipp basket of 100 products (August 2025) Coop came in at CHF 250.70, 8.6 percent above Aldi, and in the RTS test of 30 products (2024) it came third at CHF 167.82. Then there is the other side: more than 500 products reduced since January 2026, over 100 brands permanently down by 17 percent, and promotions of 30 to 40 percent on cheese and coffee. Budget meat is where Coop is ahead of Migros: Prix Garantie chicken breast at CHF 11.50 per kilo against CHF 13.80 for M-Budget, with meat prices cut by up to 27 percent in 2025. On dairy and dry goods it goes back the other way, M-Budget often below Prix Garantie, butter CHF 2.95 at M-Budget against CHF 3.50 at Prix Garantie. Which of the two wins your receipt depends on how much of it is on promotion that week: Rappn shows the current offers of seven chains side by side with the price per kilo, free and without an account. See M-Budget against Prix Garantie.
Migros vs Coop Easter products in Switzerland: which costs less?
An Easter shop is mostly chocolate, eggs, baking goods and something for the table, and in those categories the promotion of the week moves the price more than the chain does. Two differences carry over from one Easter to the next. Coop sells wine, beer and spirits in its own shops and Migros does not, so a festive table filled at Coop is one stop instead of two. Coop also has the denser network, 982 supermarket outlets in 2025 against 659 for Migros, which counts on the Thursday before the holiday when the nearest open shop wins. Organic eggs and chocolate sit in the Naturaplan range at Coop, while Migros holds the lower shelf price on plain baking staples through the M-Budget line. If you order ahead rather than queue, coop.ch is the bigger online supermarket at CHF 375 million in revenue, and K-Tipp measured Migros Online 20 percent pricier than it. For the chocolate itself the week decides, so check both chains in your canton before the big shop: Rappn puts the offers of the week side by side, free and without an account.
Where Coop is weaker
Base prices. In the K-Tipp basket of 100 everyday products (August 2025), Coop came to 7.7 to 8.6 percent more than Lidl and Aldi and 2.9 percent more than Migros.
Prix Garantie vs M-Budget. On dairy and dry goods, M-Budget is often cheaper. Butter CHF 3.50 vs CHF 2.95.
Supercard less widespread than Cumulus. Advantage: Miles & More. Disadvantage: points expire after 12 months (Cumulus: 24).
Who is Coop for?
Perfect if: promo hunter, online shopper, need alcohol, care about organic, Coop is nearest, buy budget meat (chicken CHF 11.50/kg).
Less so if: always buy at full price (Migros/discounters cheaper), or lowest price is only priority (Lidl/Aldi).
Updated: .
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Frequently Asked Questions
Is Coop the cheapest?
No, most expensive on basics (+8% vs Aldi). But the lowest budget meat price in our comparison (chicken CHF 11.50/kg) and the online supermarket with the highest revenue.
Why is Coop growing?
More stores, stronger promos, coop.ch, Pronto format, organic programme, alcohol in-store.
Is Supercard worth it?
Yes. 1% cashback, Miles & More conversion. Points expire after 12 months (Cumulus: 24).
Is coop.ch better than Migros Online?
Yes. Bigger, 20% cheaper per K-Tipp test.
Migros vs Coop baby products in Switzerland: which costs less?
This page compares the chains, not the baby aisle item by item, so take the pattern rather than a promise. On dry goods and dairy the Migros line M-Budget often sits below Coop Prix Garantie, butter CHF 2.95 at M-Budget against CHF 3.50 at Prix Garantie. Coop answers with promotions, 30 to 40 percent on cheese and coffee and 50 percent on detergent brands, and with budget meat at CHF 11.50 per kilo for chicken breast against CHF 13.80. For nappies, wipes and formula the week decides, so compare both live before you buy a big pack.
Migros vs Coop organic products in Switzerland: which range is wider?
Coop runs Naturaplan, one of the widest organic ranges in Switzerland, and its organic share keeps growing. On basics Coop stays the pricier of the two, CHF 250.70 against CHF 243.54 for Migros in the K-Tipp basket of 100 products (August 2025), and Coop holds 43 percent of the food market against 37.4 percent for Migros (Nielsen 2025). For a single organic item the promotion of the week decides, so compare the two ranges live rather than by reputation.