Coop: Products, Prices and Why It’s Catching Migros
While Migros restructured, Coop grew. 43% Food market share, largest store network, best online supermarket, most aggressive promotions. But also the most expensive on basics.
There’s one sentence that sums up Coop’s position in 2026. It came from Migros CEO Mario Irminger, NZZ March 2026: "It’s completely irrelevant whether Coop overtakes us."
That’s the sentence of someone who knows the overtake is close.
Coop has reached 43% Food market share (Nielsen 2025), versus 37.4% for Migros. Supermarket revenue is CHF 12.4 billion, just a few hundred million behind Migros (CHF 12.7 billion). Coop has the largest store network (965 vs 790), the best online supermarket (coop.ch), and the most aggressive promotions.
But Coop is also the most expensive on basics. K-Tipp 100 products: CHF 250.70, 8.6% above Aldi.
Coop by the numbers (2026)
| Fact | Value |
|---|---|
| Stores | ~965 (target 1,000 in 2026) |
| Supermarket revenue | CHF 12.4 billion (2025) |
| Group revenue | CHF 34.9 billion |
| Food market share | 43% (growing; Migros: 37.4%) |
| coop.ch revenue | CHF 375 million (No.1 online) |
| Price cuts 2026 | 500+ products since Jan, 100+ brands permanently (-17%) |
| Loyalty | Supercard |
| Organic | Naturaplan (largest in Switzerland) |
| Alcohol | Yes |
| Pronto growth | +16% revenue 2024 |
| CEO | Philipp Wyss |
| Organisation | Centralised (25 years ago) |
Prices: most expensive on basics, best on promotions
K-Tipp 100 (Aug 2025): Coop last at CHF 250.70 (+8.6% vs Aldi). RTS 30 (2024): Coop third at CHF 167.82.
But on promotions, unbeatable: Ariel 50% off, cheese 30-40%, coffee 30-40%. 500+ products cut since early 2026. Strategic promo shoppers offset the 8% base price gap entirely.
Coop’s 5 strengths
1. Prix Garantie and unbeatable meat
Chicken breast CHF 11.50/kg, lowest in Switzerland. Meat prices cut up to 27% in 2025. Migros M-Budget chicken: CHF 13.80/kg.
2. coop.ch: best online supermarket
CHF 375M revenue (No.1). Migros Online is 20% pricier (K-Tipp).
3. Largest store network
965 stores. Target: 1,000 in 2026. Pronto: +16% in 2024. In many neighbourhoods, the nearest shop.
4. Naturaplan: best organic programme
Broadest range. Growing market share in organic.
5. Alcohol in-store
Wine, beer, spirits. Migros: no alcohol.
The secret to Coop’s success
Centralised 25 years ago (Migros still has 10 cooperatives, centralisation target 2035). Pronto format for neighbourhoods. Best e-commerce (coop.ch cheaper and bigger than Migros Online).
Where Coop is weaker
Base prices. Without promos, 8-10% pricier than Aldi/Lidl, 3-5% pricier than Migros.
Prix Garantie vs M-Budget. On dairy and dry goods, M-Budget is 10-15% cheaper. Butter CHF 3.50 vs CHF 2.95.
Supercard less widespread than Cumulus. Advantage: Miles & More. Disadvantage: points expire after 12 months (Cumulus: 24).
Who is Coop for?
Perfect if: promo hunter, online shopper, need alcohol, care about organic, Coop is nearest, buy budget meat (chicken CHF 11.50/kg).
Less so if: always buy at full price (Migros/discounters cheaper), or lowest price is only priority (Lidl/Aldi).
Why Rappn?
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- 100% free — no subscription, no hidden costs
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Frequently Asked Questions
Is Coop the cheapest?
No, most expensive on basics (+8% vs Aldi). But best promotions, cheapest budget meat (chicken CHF 11.50/kg), best online supermarket.
Why is Coop growing?
More stores, stronger promos, coop.ch, Pronto format, organic programme, alcohol in-store.
Is Supercard worth it?
Yes. 1% cashback, Miles & More conversion. Points expire after 12 months (Cumulus: 24).
Is coop.ch better than Migros Online?
Yes. Bigger, 20% cheaper per K-Tipp test.