OTTO'S flyer: how the Wochenhits work

As of September 2026, the official OTTO’S company profile reports over 140 stores across the group. This is a group-wide count, not a promise that every flyer item is available in every store.

OTTO'S publishes its current offers as a Wochenhits flyer that is renewed every Tuesday, as themed catalogues on ottos.ch, and as a printed advertising paper delivered to Swiss letterboxes. Everything is valid only while stocks last. If you would rather search than flip pages, the free Rappn app filters OTTO'S offers by product, category, price and canton.

Sources checked regularly: ottos.ch (flyer page and company information), the OTTO'S help centre on flyer distribution, and Wikipedia for the company history. This week's exact prices are live in the Rappn app.

Rappn is an independent grocery price comparison app in Switzerland, with no commercial agreements with any retailer.

What is OTTO'S, and why does it matter for your budget?

If you are new to Switzerland, OTTO'S is one of the country's best-known discount institutions. Founded in 1978 by Otto Ineichen in Sursee, it started out selling salvage lots after a storm in Ticino and has sold flawless clearance and residual lots since the mid 1980s: branded goods from overproduction, warehouse clearances and special purchases (source: Wikipedia). Today OTTO'S counts, by its own account, over 140 stores across German-speaking Switzerland, Romandie and Ticino, over 60 of them with a furniture section, plus an online shop (source: ottos.ch).

The assortment mixes branded perfume, household goods, textiles, furniture and a food corner with branded groceries at lot prices. It is not a supermarket replacement, but as a supplement it can be genuinely interesting for a Swiss grocery budget.

How and when does the OTTO'S flyer come out?

The heart of the system is the Wochenhits flyer: a set of rotating promo items published on ottos.ch with a "valid from" date and the note "while stocks last" (source: ottos.ch/de/prospekte). On top come themed flyers such as the furniture flyer or special catalogues like a bike special. Usefully, the flyer page already shows a preview of next week's Wochenhits.

Why the OTTO'S assortment rotates so unpredictably

A classic supermarket discounts an item it stocks permanently, for one week. OTTO'S instead buys entire lots: what sits on the shelf this week depends on which batches its buyers managed to secure. Once a lot is sold out, it often never returns. That is why every single offer carries the "while stocks last" note, and why the flyer reads so differently from a Migros or Coop leaflet.

For your shopping this means three things:

• An unplannable assortment: branded perfume next to frying pans next to groceries. That mix is exactly the appeal.
• Genuine one-off opportunities: a good lot price can be gone before the flyer expires.
• No automatic bargain: a flyer price is an offer, not a price comparison. Whether it is actually good only shows once you check the other retailers.

For a closer look at what OTTO'S sells and at what level, read OTTO'S products and prices. For the bulk-shopping duel, see Aligro vs OTTO'S.

Three simple rules for reading the flyer

First, check the date. Every OTTO'S flyer carries a "valid from" date, and the preview on ottos.ch tells you what is coming next week. If you are planning a bigger purchase, furniture for example, it can pay to wait for the matching themed flyer rather than relying on the weekly hits.

Second, speed matters with lots. "While stocks last" means popular items can sell out mid-run. If an offer genuinely interests you, an early store visit or a look at the online shop is worth it.

Third, compare before you buy. Especially on groceries, OTTO'S carries many branded products that Migros, Coop, Aldi, Lidl or Denner also stock, at regular or promo prices. An OTTO'S flyer price only becomes a bargain once it survives that cross-check.

Search instead of flipping: the live alternative

This guide explains the system. At a clearance discounter prices change especially fast, so they are not in the guide text but live in the deals list on this page. The current OTTO'S offers are in the Rappn app, updated daily and searchable by product, category, price and canton, right next to Migros, Coop, Aldi, Lidl, Denner and Aligro. The current deals of the big Swiss supermarkets in one place, 100% free. For an overview of the current deals, read OTTO'S deals in Switzerland, and to replace every Swiss flyer at once, see Swiss supermarket flyers.