50 percent off groceries in Switzerland: where it really happens
Half prices appear in Swiss supermarkets in three places: in the weekly brand promotions, often only from 2 units, on fresh-food markdown stickers on the last day of sale, and in seasonal clearances. There is never a guarantee. The Rappn app shows you live and neutrally which discounts are running across all seven chains.
Searchable and filterable by product, category, price and canton, so you can spot this week's deepest discounts at a glance.
Half-price groceries in Switzerland show up in three places: weekly promo waves on brand products, often only from 2 units, fresh-food markdown stickers on the last day of sale, and seasonal clearances. There is never a guarantee, and discount depth changes every week. Rappn shows you live which discounts are running right now.
Sources checked regularly. Migros press release on the new promotion start (February 2026), 20 Minuten, Blick and Tages-Anzeiger on Coop's markdown change (January 2026), promo archives such as aktionis.ch. This week's actual discounts are live in the Rappn app, not in this guide.
Rappn is the only neutral grocery price comparison app in Switzerland, with no commercial agreements with any retailer.
Wave 1: weekly promotions, Thursday is the new discount day
The deepest percentage discounts in Switzerland arrive in weekly waves. Since 5 February 2026, Migros promotions start on Thursday and run until Wednesday of the following week; before that, Tuesday was the key day (source: Migros press release, February 2026). Coop made the same move back in January 2025. Denner has adjusted its rhythm too and extended its weekend specials from two to four days (source: 20 Minuten, February 2026). If you hunt deep discounts, Thursday morning is when you check the new offers.
| Chain | Promo rhythm | Worth knowing |
|---|---|---|
| Migros | Thursday to Wednesday (since 5.2.2026) | Weekend specials from Thursday to Sunday |
| Coop | Thursday to Wednesday (since January 2025) | Weekend Hits and Hammer prices |
| Denner | weekly promotions | weekend specials now four days instead of two |
| Aldi Suisse / Lidl | weekly flyer promotions | rotating theme weeks and fresh-food deals |
| Aligro / Otto's | weekly or ongoing offers | bulk formats and brand clearance stock |
Within these waves, one pattern matters: the loud 50 percent discounts mostly sit on brand products, and very often the discount only applies from a minimum quantity. The typical mechanic is "50% off from 2 items" or a discounted multipack, documented in promo archives such as aktionis.ch. The unit price only halves if you actually buy two or more. Great for households with storage space; if you live alone, a quick look at the effective price per unit is worth it.
A halved price is also not automatically the best price. What matters is which reference price the discount is calculated from, and what the same product costs at a competitor. The guide on spotting fake discounts shows how to catch inflated strike-through prices, and the cross-chain price comparison in Rappn gives you the head-to-head.
Wave 2: fresh-food markdowns, the new 40/50 percent regime
The second source of half prices is the markdown sticker on fresh products close to their date. This changed noticeably in early 2026: Coop retired its well-known 50 percent sticker on 6 January 2026 and now gives at most 40 percent, while the 25 percent label became 20 percent. In return, store managers may now apply markdowns earlier in the day or even days before expiry (sources: Blick, 20 Minuten, Tages-Anzeiger, January 2026).
| Chain | Markdown practice |
|---|---|
| Coop | since 6.1.2026 at most 40% instead of 50%, timing decided by each store |
| Migros | each store decides itself, typically 25 to 50%, occasionally more |
| Aldi Suisse | 25% the day before, 50% on the last day of sale |
| Denner | 25% the day before, 50% on the last day of sale |
| Lidl | 20% several days ahead, up to 50% on the last day, plus rescue bags for CHF 5 |
All figures come from a 20 Minuten overview from January 2026 and can vary from store to store. The short version: on the last day of sale, Aldi Suisse, Denner and Lidl still offer a realistic shot at a true 50 percent, while Coop now stops at 40. For the full playbook with timing, shelf zones and storage tips, see the guide to yellow-sticker shopping; this page deliberately sticks to the discount logic.
Wave 3: seasonal clearances and surplus stock
The third wave is seasonal. After Easter and Christmas, retailers clear chocolate bunnies, advent calendars and festive stock; at the end of the grilling season it hits sauces and charcoal, and after the school year starts, stationery. How far prices fall depends on remaining stock and the individual store, but half prices do appear again and again in these phases. There is no fixed date, so being early pays.
Two specialists that Rappn also compares belong in this picture: Otto's is known as a discounter for brand surplus stock, where low prices are part of the business model rather than a weekly promotion. Aligro, a cash-and-carry style market, focuses on bulk formats and weekly offers, interesting for families and anyone stocking up.
How to surface the deepest discounts in Rappn
Instead of leafing through seven flyers, open the live offers in Rappn and filter by product, category, price and canton. You see at a glance where discounts run deepest this week and whether that halved brand price actually beats the regular price at another chain. Over 10,000 offers, over 3,000 supermarkets, 100% free.
One closing rule: 50 percent off is a mechanic, not a promise. Some weeks bring many halved prices, others few. If you know the rhythm, check the new promotions on Thursday and pick up last-day markdowns, you save without relying on luck. Rappn shows you neutrally, every day, what is genuinely cheap right now.
Sources checked: .
Browse the live offers and sort by discount: the deepest current deals across all seven chains float to the top, with real validity dates. See what is half price right now.
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Frequently Asked Questions
Is there 50 percent off at Migros or Coop every week?
No, there is no guarantee. Deep percentage discounts come in weekly waves, and since February 2026 they start on Thursday at Migros as well as Coop. Whether and on which products a 50 percent deal runs changes constantly. Rappn shows you the current discounts live across all chains.
How much does Coop discount food close to its expiry date?
Since 6 January 2026, Coop marks down fresh products close to their date by at most 40 instead of 50 percent, and the 25 percent sticker became 20 percent. In return, stores may apply markdowns earlier, sometimes days before expiry (sources: Blick, 20 Minuten, Tages-Anzeiger).
Which Swiss supermarket gives 50 percent on the last day of sale?
According to a 20 Minuten overview from January 2026, Aldi Suisse and Denner discount 25 percent the day before and 50 percent on the last day of sale. Lidl gives 20 percent earlier and up to 50 percent on the last day. At Migros each store decides, typically 25 to 50 percent.
What does "50% off from 2 items" mean?
It is a multi-buy discount: the half price only applies if you buy at least two units of the promoted product. Buy just one and you usually pay the regular price. Work out the effective price per unit and check whether you really need the quantity.
Is 50 percent off always the best price?
Not necessarily. What matters is the reference price the discount is calculated from and what the same product costs at other chains. A halved brand price can still sit above a discounter's regular price. The neutral cross-chain comparison in Rappn shows you product by product.
Where do I find current 50 percent deals in Switzerland?
In each chain's flyer and app, but bundled and filterable in the Rappn app: search the live offers of Migros, Coop, Aldi, Lidl, Denner, Aligro and Otto's by product, category, price and canton and see the deepest discounts of the week immediately.