50 percent off groceries in Switzerland: where it really happens
Half prices appear in Swiss supermarkets in three places: in the weekly brand promotions, often only from 2 units, on fresh-food markdown stickers on the last day of sale, and in seasonal clearances. There is never a guarantee. The Rappn app shows you live and neutrally which discounts are running across all seven chains.
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Half-price groceries in Switzerland show up in three places: weekly promo waves on brand products, often only from 2 units, fresh-food markdown stickers on the last day of sale, and seasonal clearances. There is never a guarantee, and discount depth changes every week. Rappn shows you live which discounts are running right now.
Sources: Migros press release on the new promotion start (February 2026); on markdown stickers Blick (27 December 2025), 20 Minuten (28 and 30 December 2025, 6 July 2026) and SRF Kassensturz Espresso (6 July 2026), checked on 28 September 2026. This week's actual discounts are live in the Rappn app, not in this guide.
Rappn is an independent grocery price comparison app in Switzerland, with no commercial agreements with any retailer.
Wave 1: weekly promotions, Thursday is the new discount day
| Chain | Promo rhythm | Worth knowing |
|---|---|---|
| Migros | Thursday to Wednesday (since 5.2.2026) | Weekend specials from Thursday to Sunday |
| Coop | Thursday to Wednesday (since January 2025) | Weekend Hits and Hammer prices |
| Denner | weekly promotions | weekend specials now four days instead of two |
| Aldi Suisse / Lidl | weekly flyer promotions | rotating theme weeks and fresh-food deals |
| Aligro / Otto's | Aligro weekly flyer Monday to Saturday, Otto's weekly hits from Tuesday with no end date | bulk formats and brand clearance stock |
Within these waves, one pattern matters: the loud 50 percent discounts mostly sit on brand products, and very often the discount only applies from a minimum quantity. The typical mechanic is "50% off from 2 items" or a discounted multipack. The unit price only halves if you actually buy two or more. Great for households with storage space; if you live alone, a quick look at the effective price per unit is worth it.
A halved price is also not automatically the best price. What matters is which reference price the discount is calculated from, and what the same product costs at a competitor. The guide on spotting fake discounts shows how to catch inflated strike-through prices, and the price comparison in Rappn shows which chains have a product on offer this week, each with its price per kilo or unit.
Browse the live offers and sort by discount: the deepest current deals across all seven chains float to the top, with real validity dates. See what is half price right now.
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Wave 2: reduced-to-clear (yellow-sticker) markdowns, the tiers by chain
The second source of half prices is the markdown sticker on fresh products close to their date. Things changed in 2026: Coop retired its well-known 50 percent sticker on 6 January 2026 and now gives at most 40 percent, while the 25 percent label became 20 percent. In return, stores may now mark down earlier in the day and no longer only on the last day of sale (sources: Blick, 27 December 2025; 20 Minuten, 28 December 2025). Denner replaced its 50 percent sticker with a flat 30 percent on 22 June 2026 (20 Minuten and SRF Kassensturz Espresso, 6 July 2026).
| Chain | First tier | Second tier | Since / as of | Source |
|---|---|---|---|---|
| Aldi Suisse | 25% the day before the date | 50% on the last possible day of sale | as reported on 30.12.2025 | 20 Minuten, 30.12.2025 |
| Coop | 20%, also earlier in the day and before the last day of sale | 40% | since 6.1.2026 | Blick, 27.12.2025; 20 Minuten, 28.12.2025 |
| Denner | a flat 30% from two days before the date until closing on the last day | none any more (previously 25%, then 50%) | since 22.6.2026 | SRF Kassensturz Espresso (Denner quote), 6.7.2026; start date: 20 Minuten, 6.7.2026 (there: from the day before) |
| Lidl | 20% several days ahead | up to 50% on the last possible day of sale; plus rescue bags: fruit and vegetables for CHF 5, bakery items for CHF 1 | as reported on 30.12.2025 | 20 Minuten, 30.12.2025 |
| Migros | 25% | up to 50%, occasionally more; each store decides the timing | unchanged as reported on 6.7.2026 | 20 Minuten, 30.12.2025; SRF Kassensturz Espresso, 6.7.2026 |
Tiers can differ from store to store, and any chain can change them: the date in the table shows how old each entry is. According to the sources, three of the five chains go up to 50 percent in the second tier, one stops at 40 percent and one works with a flat 30 percent.
Do the maths against your alternative: a branded product with a sticker can still cost more than the budget line at its regular price. Compare with what you would otherwise buy, not with the struck-through price.
For surprise bags, community fridges and the other ways to rescue food, see the guide to food rescue apps. What the best-before and use-by dates on the pack mean is explained in the best-before vs use-by guide.
Wave 3: seasonal clearances and surplus stock
The third wave is seasonal. After Easter and Christmas, retailers clear chocolate bunnies, advent calendars and festive stock; at the end of the grilling season it hits sauces and charcoal, and after the school year starts, stationery. How far prices fall depends on remaining stock and the individual store, but half prices do appear again and again in these phases. There is no fixed date, so being early pays.
Two specialists that Rappn also compares belong in this picture: Otto's is known as a discounter for brand surplus stock, where low prices are part of the business model rather than a weekly promotion. Aligro, a cash-and-carry style market, focuses on bulk formats and weekly offers, interesting for families and anyone stocking up.
How to surface the deepest discounts in Rappn
Instead of leafing through seven flyers, open the live offers in Rappn and filter by product, category, price and canton. You see at a glance where discounts run deepest this week, with the old and new price, the price per kilo or unit and the validity. The current deals of the big Swiss supermarkets in one place, 100% free.
One closing rule: 50 percent off is a mechanic, not a promise. Some weeks bring many halved prices, others few. Know the rhythm, check the new promotions on Thursday and watch for markdown stickers near the date, and you no longer depend on luck. Rappn shows you neutrally, every day, which promotions are running.
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Why Rappn?
Rappn is an independent grocery price comparison app in Switzerland, with no commercial agreements with any retailer. Our comparisons are truly independent.
- 100% free: no subscription, no hidden costs
- Neutral: no commercial agreements with Migros, Coop, Aldi, Lidl, Denner, Aligro, or Otto’s
- Updated daily, as soon as the chains publish their deals
- The chains’ deals in one place: search, filter, compare, no account needed
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Frequently Asked Questions
Is there 50 percent off at Migros or Coop every week?
No, there is no guarantee. Deep percentage discounts come in weekly waves, and since February 2026 they start on Thursday at Migros as well as Coop. Whether and on which products a 50 percent deal runs changes constantly. Rappn shows you the current discounts of the seven chains, updated daily.
How much does Coop discount food close to its expiry date?
Since 6 January 2026, Coop marks down fresh products close to their date by at most 40 instead of 50 percent, and the 25 percent sticker became 20 percent. In return, stores may mark down earlier, no longer only on the last day of sale (sources: Blick, 27 December 2025; 20 Minuten, 28 December 2025).
Which Swiss supermarket gives 50 percent on the last day of sale?
According to 20 Minuten of 30 December 2025, Aldi Suisse marks down 25 percent the day before and 50 percent on the last possible day of sale, and Lidl 20 percent several days ahead and up to 50 percent on the last day. Denner has applied a flat 30 percent since 22 June 2026, from two days before the date until closing on the last day, with no 50 percent tier any more. Migros gives 25 and then up to 50 percent, with each store deciding the timing (SRF Kassensturz Espresso, 6 July 2026).
When do supermarkets put the markdown stickers on?
Stickers go on as the date gets close: one or several days before, depending on the chain and the store. Four of the five chains in the table then add a second, deeper tier; one has used a single flat rate since June 2026. The tiers by chain, with date and source, are in the table above. What the dates on the pack mean is explained in the best-before vs use-by guide.
What does "50% off from 2 items" mean?
It is a multi-buy discount: the half price only applies if you buy at least two units of the promoted product. Buy just one and you usually pay the regular price. Work out the effective price per unit and check whether you really need the quantity.
Is 50 percent off always the best price?
Not necessarily. What matters is the reference price the discount is calculated from and what the same product costs at other chains. A halved brand price can still sit above a discounter's regular price. Rappn shows every promotion with its price per kilo or unit, so you can compare offers from different chains on the same basis; it does not show regular shelf prices.
Where do I find current 50 percent deals in Switzerland?
In each chain's flyer and app, but bundled and filterable in the Rappn app: search the live offers of Migros, Coop, Aldi, Lidl, Denner, Aligro and Otto's by product, category, price and canton and see the deepest discounts of the week immediately.