Coop deals this week in Switzerland: how the system works
Since January 2025, Coop's promotion week starts on Thursday and runs through the following Wednesday. On top come the Weekend Hits (Thursday to Sunday), Week-start Hits on Monday, the cheap Prix Garantie own-brand line and the Supercard with app coupons. See this week's actual promo prices compared neutrally in the Rappn app.
As of June 2026. Coop's promotion week has started on Thursday and runs through the following Wednesday since January 2025 (source: Coop press release, confirmed by foodaktuell.ch, January 2025). On top of the weekly Aktionen come the Wochenend-Hits (Thursday to Sunday), the Wochenstart-Hits on Monday, the permanently cheap Prix Garantie own-brand line, and the Supercard with app coupons and Superpunkte multipliers. This guide explains how the system works so you never miss a deal.
Sources checked: June 2026. Coop press release on the promotion-day change, foodaktuell.ch, supercard.ch, moneyland.ch and K-Tipp. This week's exact prices are live in the Rappn app, not in this guide.
Rappn is the only neutral grocery price comparison app in Switzerland, with no commercial agreements with any retailer.
What day do Coop deals start each week?
Coop changed its promotion days in early 2025. Previously the price deals began on Tuesday; now they start on Thursday and run until Wednesday of the following week. So any "from Tuesday" label you still see on some third-party flyer sites is outdated. The Coopzeitung newspaper that carries the new offers has also moved to Thursday from Tuesday (source: Coop press release, foodaktuell.ch, January 2025).
Coop splits its promotions into several blocks so there is something for every shopping rhythm:
| Promo type | Valid | What it is |
|---|---|---|
| Weekly deals (Aktionen) | Thursday to Wednesday | The classic price deals from the Coopzeitung and the app |
| Weekend Hits | Thursday to Sunday | Short weekend discounts, often on meat, fruit and vegetables |
| Week-start Hits | Monday | Offers for shoppers who prefer the start of the week |
| Super-Weekend / Hammer | usually the weekend | Especially low promo prices and Superpunkte campaigns, often valid only briefly |
At Coop the words "Hammer" and "Super-Wochenende" signal the loudest, often short-lived promo prices. This is exactly where comparison pays off most, because a Coop hammer price is not automatically cheaper than the same product at another retailer.
A good habit before a big shop: quickly check in Rappn whether this week's Coop deal really is the best price, or whether Migros, Aldi, Lidl or Denner is currently cheaper.
How do the Supercard, Superpunkte and app coupons work?
The Supercard is Coop's free loyalty programme. You collect Superpunkte on every purchase, and 100 Superpunkte are worth roughly CHF 1.00, so one point is about one rappen (source: supercard.ch, moneyland.ch). The biggest lever sits in the digital coupons inside the Supercard app.
- Multiplier coupons: with 5x or 10x Superpunkte coupons you collect several times the points. You activate these in the app and redeem them at the till with your Supercard (source: supercard.ch).
- Personal discount coupons: the app shows product-specific discounts tailored to your shopping habits.
- Redeeming points: collected Superpunkte can be turned into vouchers or used to pay directly at Coop with points.
Note: multiplier coupons are usually not combinable with other discounts, and each coupon is single-use. Superpunkte are a loyalty bonus, but they do not lower the shelf price. For a pure price comparison what counts is the effective promo price, and you see that across all chains in Rappn.
What is Prix Garantie, Coop's cheapest line?
Prix Garantie is Coop's budget own-brand, with around 1,300 products at permanently low prices (source: coop.ch, K-Tipp). These are not weekly deals but a permanently cheap line, comparable to M-Budget at Migros. A K-Tipp comparison found that expanding Prix Garantie noticeably lowered Coop's basket, though on average the lowest prices still sit at Aldi and Lidl (source: K-Tipp).
Practical tip: Prix Garantie is worth it for staples, but check product by product, because sometimes a branded item on promotion beats the budget equivalent. That is exactly what a neutral price comparison is for.
Want the head-to-head? Look at Migros vs Coop prices, or start with the cross-chain price comparison.
This week's Coop deals, live in Rappn
This guide explains the system but deliberately names no specific weekly prices, because they change every Thursday. The current Coop deals this week, including Weekend Hits and hammer prices, are in the Rappn app, updated daily and compared neutrally. Over 10,000 offers, over 3,000 supermarkets, 100% free. Download Rappn and see at a glance whether the Coop deal really is the best price, or whether Coop next door is cheaper.
Sources checked: .
This is Coop's live offers in Rappn: Super-Wochenende, Hammer prices and coupons, side by side with every other chain. Type a product to try it.
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Frequently Asked Questions
What day do Coop deals start each week?
Since January 2025, Coop deals start on Thursday and run until Wednesday of the following week. They previously began on Tuesday. Weekend Hits run Thursday to Sunday, and Week-start Hits apply on Monday (source: Coop press release, foodaktuell.ch).
What is the difference between weekly deals, Weekend Hits and Hammer?
Weekly deals run Thursday to Wednesday. Weekend Hits are short discounts from Thursday to Sunday. "Hammer" or "Super-Wochenende" means especially low promo prices that are often valid for only a few days.
How much is a Coop Superpunkt worth?
Around 100 Superpunkte are worth roughly CHF 1.00, so one point is about one rappen (source: supercard.ch, moneyland.ch). Superpunkte are a loyalty bonus and do not lower the shelf price.
What are 5x and 10x Superpunkte coupons?
They are multiplier coupons in the Supercard app. You activate the coupon and redeem it at the till with your Supercard to collect 5 or 10 times the points. They are usually not combinable with other discounts and are single-use (source: supercard.ch).
Is Prix Garantie really cheap?
Prix Garantie is Coop's budget own-brand with around 1,300 products at permanently low prices. According to K-Tipp it has lowered the Coop basket, but on average the cheapest prices still sit at Aldi and Lidl. Check product by product, as a branded item on promotion can be cheaper.
Where do I see this week's Coop deals?
You will find current Coop deals in the Coopzeitung, the Supercard app, and compared daily across all chains in the Rappn app, so you can see at once whether the Coop price really is the best.