How Migros deals work in Switzerland: Thursday start, Cumulus coupons, M-Budget
This week the Migros deals run from Thursday 29 Oct to Wednesday 4 Nov; the next ones start on Thursday 5 Nov (expected). Since 5 February 2026, new Migros promotions start every Thursday and run through Wednesday of the following week (source: Migros Corporate Newsroom). The Migros magazine with the "Migros Woche" insert now arrives on Wednesday. The biggest personal discounts sit in the digital Cumulus coupons in the Migros app, alongside M-Budget and the permanent low prices (Tiefpreise). This week's actual deal prices are in Rappn, updated daily.
Migros deals this week at a glance: every offer with its price, filterable by category.
CurrentSee the 3'188 Migros dealsUp to 50% off
CurrentCanton: Zurich · updated 3 Nov
Now at Migros: 3'188 deals, most until Wed 4 Nov
Up to 50% off. The new promotion week appears here from Thursday 5 Nov.
−46%Salmon loin fillet skinless
CHF14.95was
27.80until Wed 4 Nov
−40%Tempo Smart Toilettenpapier · 12 pz
CHF15.90was
26.55until Wed 11 Nov
−40%Tempo Deluxe tissues
CHF17.50was
29.20until Wed 11 Nov
−40%Women's crepe ankle socks
CHF1.77was
2.95until Wed 4 Nov
−37%Datterini tomatoes
CHF2.50was
3.95until Wed 4 Nov
−33%Migros Paper & Co. Geschenkbeutel transparent
CHF3.90was
5.85until Fri 25 Dec
−31%Spicy Gruyère cheese
CHF1.45was
2.10until Wed 4 Nov
−30%Creator 31392 Deko-Klavier mit Katze · 1 pz
CHF30.07was
42.95until Wed 4 Nov
- See all3'188
Search, filter by category, sort: free, no subscription.
Rappn compares the current promotions of 7 Swiss retailers, updated daily: free, no subscription.
See Migros deals in Rappn, free
Updated regularly. Sources: migros.ch, cumulus.migros.ch, the Migros app, the Migros Corporate Newsroom, K-Tipp. This week's specific deals are in the Rappn app, updated daily.
Rappn is an independent grocery price comparison app in Switzerland, with no commercial agreements with any retailer.
To save money at Migros you do not need to read the whole flyer every week. You just need to understand the system behind the deals: the fixed weekly rhythm, the digital Cumulus coupons, the percentage stickers on the shelf, the M-Budget range and the permanent low prices (Tiefpreise). Once you know where each discount comes from, you stop missing good offers and you never pay full price by accident.
When do new Migros deals start each week?
Since 5 February 2026, new Migros promotions start every Thursday and run through Wednesday of the following week (source: Migros Corporate Newsroom). The previous start day was Tuesday. Migros explained the change by saying more customers do their larger shopping between Thursday and Saturday.
| Discount type | What it is | Where you find it |
|---|---|---|
| Weekly promotion | Time-limited deal price, refreshed every Thursday | "Migros Woche" flyer, Migros app, migros.ch, shelf |
| Percentage sticker (e.g. 20% / 30%) | Percentage off directly on the product, often near the best-before date | In store, on the item |
| Digital Cumulus coupons | Personal benefits (e.g. 20% benefit or multiplied points), activated before you shop | Migros app, cumulus.migros.ch |
| M-Budget | Permanently cheap own-brand range for everyday basics | Year-round in the assortment |
| Tiefpreise (low prices) | Permanently reduced regular prices on 1,000+ everyday products | Year-round, with low-price labelling |
These are Migros' offers in Rappn, updated daily, next to the deals of the other six chains, so you can see whether another chain has the same or a similar product on offer too. Type a product to try it.
See Migros deals in Rappn, freeFree, no subscription · iOS & Android
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How do digital Cumulus coupons work in the Migros app?
The biggest personal discounts are not in the flyer, they are in the digital Cumulus coupons. According to cumulus.migros.ch, you activate them before shopping in the "Coupons" section of your wallet in the Migros app or on the web. At the till you simply show your Cumulus card (digital or physical) and the activated coupon is redeemed automatically. The catch: a coupon only counts if you activated it before you shopped.
A coupon can be a price reduction (for example a 20% benefit or a CHF 10 benefit) or extra Cumulus points (for example 20x points). The blue Cumulus vouchers you earn from collected points are also available digitally and are redeemed the same way. Best habit: activate your coupons first, then check the weekly deal, because the two can often be combined.
Tip: Before you drive out, quickly compare the Migros deal price with Coop, Aldi, Lidl and Denner in Rappn. That tells you instantly whether another retailer has the same product on offer this week, and at what unit price.
How good are Migros deals really? Discount quality, checked
As of July 2026. "Discount quality" means: how much real saving is inside a deal? Four criteria decide it: true discount depth against the everyday price, breadth of rotation, honest reference prices, and availability. On the honesty of crossed-out prices, Switzerland's federal Price Indication Ordinance applies: a "statt" (instead-of) price must be a genuine price previously charged (source: SECO, Price Indication Ordinance). That applies to Migros as to every other chain.
| Criterion | What to watch | How to check it |
|---|---|---|
| Discount depth | Final price after deal + coupon + sticker, not the percentage | Add the layers, then cross-check chains |
| Breadth | How many categories the Thursday cycle really rotates | Scan "Migros Woche" from Wednesday |
| Reference price | Is the "instead of" price the real everyday price? | The ordinance requires genuine comparison prices (SECO) |
| Availability | Stickers vanish fast, deals run Thu–Wed | Shop early in the promo week |
The honest overall verdict: Migros discount quality depends heavily on whether you activate the coupon layer, because without it you often pay the flyer price, while with it Migros can lead in a given week. A blanket "Migros has the best deals" would be unserious: some weeks the Migros promotion is the lowest, other weeks Aldi's or Lidl's everyday low price is, or a Coop or Denner deal. In Rappn you see the current Migros deals next to the deals of the six other chains and spot, product by product, whether another chain has the same product on offer this week.
M-Budget and Tiefpreise: the permanent savings levers
Not every good price is a time-limited deal. The own-brand M-Budget line is the permanently cheap everyday range, and Migros says it stays, even though some former M-Budget items are now sold under the Migros house brand. In parallel, Migros introduced Tiefpreise (low prices): more than 1,000 popular everyday products were permanently cut to discounter level. Migros calls this a low-price guarantee and says it is investing roughly CHF 2.5 billion in price cuts, assortments and stores (source: Migros Corporate Newsroom). Supermarket chief Peter Diethelm essentially said there should be no reason left to go to a discounter.
For you that means: on many basics the regular price is already low, and a promotion on top is the bonus. But do not blindly trust the low-price label, because cheaper than Aldi or Lidl is not the same as the absolute lowest price of the week. In Rappn you see whether another chain has the same product on offer this week.
See this week's Migros deals: the actual deal prices change every Thursday. Rather than guess them here, open Rappn and compare the current Migros offers in seconds against Coop, Aldi, Lidl, Denner, Aligro and Otto's, in one place and 100% free. You can also jump straight to Migros deals this week and the full price comparison.
Updated: .
Why Rappn?
Rappn is an independent grocery price comparison app in Switzerland, with no commercial agreements with any retailer. Our comparisons are truly independent.
- 100% free: no subscription, no hidden costs
- Neutral: no commercial agreements with Migros, Coop, Aldi, Lidl, Denner, Aligro, or Otto’s
- Updated daily, as soon as the chains publish their deals
- The chains’ deals in one place: search, filter, compare, no subscription
- Meal planner in the Kitchen tab: plan the week, send the ingredients to your list
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Frequently Asked Questions
What day do Migros deals start?
Since 5 February 2026, new Migros promotions start every Thursday and run through Wednesday of the following week (source: Migros Corporate Newsroom). The previous start day was Tuesday.
When does the Migros "Migros Woche" flyer arrive?
The Migros magazine with the "Migros Woche" insert is now delivered on Wednesday, one day before deals start on Thursday. The same offers also appear in the Migros app and on migros.ch.
How do I activate digital Cumulus coupons?
Per cumulus.migros.ch, you activate coupons before shopping in the "Coupons" section of your wallet in the Migros app or on the web. At the till you show your Cumulus card and the coupon is redeemed automatically. It only counts if activated beforehand.
What is the difference between a deal, M-Budget and Tiefpreise?
A deal is a time-limited promotion price (new each Thursday). M-Budget is the permanently cheap own-brand range. Tiefpreise are permanently reduced regular prices on 1,000+ everyday products, shown with low-price labelling.
Is the Migros deal always the cheapest price?
Not necessarily. A Migros deal can be good but is not always the lowest price of the week. In Rappn you see the deal next to the deals of Coop, Aldi, Lidl, Denner and other chains before you shop.
How good is Migros discount quality compared with other chains?
It depends heavily on stacking: the weekly deal, an activated Cumulus coupon and the shelf sticker can combine, so the true final price is rarely the flyer price. Crossed-out "instead of" prices must be genuine previous prices under the Swiss Price Indication Ordinance (SECO). Whether another chain has the same product on offer this week shows in Rappn, where the deals of the seven chains sit side by side.