Migros deals this week: when they start and how to never miss one

Updated regularly. Sources: migros.ch, cumulus.migros.ch, the Migros app, the Migros Corporate Newsroom, K-Tipp. This week's specific deals are live in the Rappn app.

Rappn is the only neutral grocery price comparison app in Switzerland, with no commercial agreements with any retailer.

To save money at Migros you do not need to read the whole flyer every week. You just need to understand the system behind the deals: the fixed weekly rhythm, the digital Cumulus coupons, the percentage stickers on the shelf, the M-Budget range and the permanent low prices (Tiefpreise). Once you know where each discount comes from, you stop missing good offers and you never pay full price by accident.

When do new Migros deals start each week?

Since 5 February 2026, new Migros promotions start every Thursday and run through Wednesday of the following week (source: Migros Corporate Newsroom). The previous start day was Tuesday. Migros explained the change by saying more customers do their larger shopping between Thursday and Saturday.

So you can plan ahead, the Migros magazine with the "Migros Woche" insert is now delivered on Wednesday, one day before the new deals begin. If you do not get the paper version, the same weekly offers appear in the Migros app and on migros.ch. For a cross-retailer view of the week, use Rappn.

How do digital Cumulus coupons work in the Migros app?

The biggest personal discounts are not in the flyer, they are in the digital Cumulus coupons. According to cumulus.migros.ch, you activate them before shopping in the "Coupons" section of your wallet in the Migros app or on the web. At the till you simply show your Cumulus card (digital or physical) and the activated coupon is redeemed automatically. The catch: a coupon only counts if you activated it before you shopped.

A coupon can be a price reduction (for example a 20% benefit or a CHF 10 benefit) or extra Cumulus points (for example 20x points). The blue Cumulus vouchers you earn from collected points are also available digitally and are redeemed the same way. Best habit: activate your coupons first, then check the weekly deal, because the two can often be combined.

Tip: Before you drive out, quickly compare the Migros deal price with Coop, Aldi, Lidl and Denner in Rappn. That tells you instantly whether the promotion really is the week's best price or whether another retailer is cheaper right now.

How good are Migros deals really? Discount quality, checked

As of July 2026. "Discount quality" means: how much real saving is inside a deal? Four criteria decide it: true discount depth against the everyday price, breadth of rotation, honest reference prices, and availability. On the honesty of crossed-out prices, Switzerland's federal Price Indication Ordinance applies: a "statt" (instead-of) price must be a genuine price previously charged (source: SECO, Price Indication Ordinance). That applies to Migros as to every other chain.

The Migros speciality is stacking: the weekly promotion, an activated Cumulus coupon and the percentage sticker on the shelf can combine depending on the week — so the true final price is rarely the one printed in the flyer. The deepest single discounts often sit in the percentage stickers near the best-before date, but those are also the shortest-lived. And since the low-price offensive, a promotion has to beat an already-reduced regular price to be worth anything. So judge the final price after all layers, not the biggest number on the sign.

The honest overall verdict: Migros discount quality depends heavily on whether you activate the coupon layer — without it you often pay the flyer price, with it Migros can lead in a given week. A blanket "Migros has the best deals" would be unserious: some weeks the Migros promotion wins, other weeks Aldi's or Lidl's everyday low price does, or a Coop or Denner deal. In Rappn you see the live Migros deals next to the six other chains and spot, product by product, whether this week's promotion is genuinely Switzerland's cheapest.

M-Budget and Tiefpreise: the permanent savings levers

Not every good price is a time-limited deal. The own-brand M-Budget line is the permanently cheap everyday range, and Migros says it stays, even though some former M-Budget items are now sold under the Migros house brand. In parallel, Migros introduced Tiefpreise (low prices): more than 1,000 popular everyday products were permanently cut to discounter level. Migros calls this a low-price guarantee and says it is investing roughly CHF 2.5 billion in price cuts, assortments and stores (source: Migros Corporate Newsroom). Supermarket chief Peter Diethelm essentially said there should be no reason left to go to a discounter.

For you that means: on many basics the regular price is already low, and a promotion on top is the bonus. But do not blindly trust the low-price label, because cheaper than Aldi or Lidl is not the same as the absolute lowest price of the week. That is exactly what you check neutrally in Rappn.

See this week's Migros deals live: the actual deal prices change every Thursday. Rather than guess them here, open Rappn and compare the current Migros offers in seconds against Coop, Aldi, Lidl, Denner, Aligro and Otto's, 10,000+ offers, 100% free. You can also jump straight to Migros deals this week and the full price comparison.