Swiss Supermarkets: All 7 Chains Explained
New to Switzerland, or just want the full picture? Here are the seven grocery chains — two cooperatives, three discounters, a wholesaler and a bargain retailer — and how Rappn compares their prices neutrally, in one app.
Migros, Coop, Aldi, Lidl, Denner, Aligro and Otto’s in one place, searchable and filterable.
Switzerland has seven grocery retailers that Rappn compares in one place: Migros, Coop, Aldi Suisse, Lidl Schweiz, Denner, Aligro and Otto's. Migros and Coop are the two dominant cooperatives and together account for roughly 70-80% of grocery sales; Aldi, Lidl and Denner are the discounters; Aligro is a cash-and-carry wholesaler; and Otto's is a residual bargain retailer. There is no single "best" chain — the cheapest option depends on the week, the category and where you live.
Sources checked regularly — as of July 2026. Figures triangulated from swissinfo.ch, K-Tipp, the Migros and Coop 2024/2025 annual reports, Wikipedia and each retailer's own pages. Market shares reflect Nielsen data reported for 2024.
Rappn is Switzerland's only genuinely neutral price-comparison app, with no commercial agreements with any retailer.
What are the main supermarkets in Switzerland?
The Swiss grocery landscape is unusually concentrated. Two consumer cooperatives — Migros and Coop — have led it for over a century, with two German discounters (Aldi, Lidl) and a domestic discounter (Denner) below them. In 2024, Nielsen data reported by swissinfo.ch showed Coop overtaking Migros in the core food and near-food business, with roughly 43% versus about 37% market share. Coop's total 2024 turnover was about CHF 34.9 billion; Migros reported around CHF 29-32 billion, partly because it has sold off several non-food businesses.
The 7 chains, one paragraph each
Migros — the iconic cooperative, founded in 1925 and marking its 100th year in 2025. Famously it sells no alcohol or tobacco (a decision by founder Gottlieb Duttweiler that still holds), and its M-Budget line is priced close to discount level. Coop — the other cooperative, full-range, and it does sell alcohol and tobacco; its Prix Garantie budget line and heavy weekly promotions are its main price levers. Aldi Suisse — German discounter (Aldi Süd) that entered Switzerland in 2005 and now runs over 240 stores. Lidl Schweiz — German discounter (Schwarz Group) that arrived in 2009, runs around 192 stores and has said it wants to reach 300; it launched a "Qualité Suisse" range in 2025. Denner — a Swiss discounter owned by Migros; unlike its parent, it does sell alcohol and tobacco. Aligro — an independent, family-owned cash-and-carry (Demaurex & Cie, founded 1923) with about 14 warehouse-format stores; it is open to everyone, professionals and private customers alike, with no business card required. Otto's — a family-run bargain and residual-stock retailer founded in 1978, known for discounted brands, wine and non-food, alongside a smaller grocery range.
Which supermarket should a newcomer use?
| Chain | Positioning | Price tier | Best for |
|---|---|---|---|
| Migros | Cooperative, no alcohol/tobacco | Mid (M-Budget = low) | Own brands, everyday range |
| Coop | Cooperative, full range | Mid-high (strong promos) | Fresh food, brands, weekly deals |
| Aldi Suisse | Hard discounter | Low | Staples, low basket cost |
| Lidl Schweiz | Hard discounter | Low | Staples, bakery, Swiss lines |
| Denner | Discounter (Migros-owned) | Low-mid | Wine, spirits, quick top-ups |
| Aligro | Cash-and-carry wholesale | Low (bulk) | Bulk buying, catering, parties |
| Otto's | Residual / bargain | Low (variable) | Brand bargains, wine, non-food |
Prices change every week across all seven chains, and the "cheapest" title moves with the promotions — which is exactly the problem Rappn solves by showing live prices side by side.
So which is cheapest?
It depends. K-Tipp's 2025 tests generally put Lidl and Aldi lowest on everyday staples, with Migros close behind thanks to M-Budget, while Coop is often dearer on basics but competitive once its weekly promotions are counted. Denner has no true budget line, so it can score higher than expected in standardised baskets. Rather than trust one ranking, see it live: check the cheapest supermarket in Switzerland, compare Migros vs Coop prices, or open the full price comparison for the products you actually buy.
Sources checked: .
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Frequently Asked Questions
How many supermarket chains are there in Switzerland?
Rappn compares seven major ones: Migros, Coop, Aldi Suisse, Lidl Schweiz, Denner, Aligro and Otto's. Migros and Coop dominate the market, while the rest are discounters or a cash-and-carry wholesaler.
Does Migros sell alcohol?
No. Since its founding in 1925 Migros has never sold alcohol or tobacco — a decision by founder Gottlieb Duttweiler that still holds. Denner, which Migros owns, does sell both.
What is the biggest supermarket in Switzerland?
For over a century Migros was the largest, but Nielsen data reported by swissinfo.ch for 2024 shows Coop overtaking it in the core food and near-food business (roughly 43% versus about 37%). Together the two cooperatives hold around 70-80% of grocery sales.
Can anyone shop at Aligro?
Yes. Aligro is a cash-and-carry wholesaler aimed at restaurants and retailers, but private customers can shop too, with no business card required. It has about 14 stores across German- and French-speaking Switzerland, and none in Ticino.
Which Swiss supermarket is cheapest?
It depends on the week and category. K-Tipp's 2025 tests generally rank Lidl and Aldi lowest on everyday staples, but Coop's weekly promotions can beat them. Rappn shows live prices so you can check for your own basket.
What is Otto's?
Otto's is a Swiss family-run bargain and residual-stock retailer founded in 1978, best known for discounted brand-name goods, wine and non-food, with a smaller grocery range than the main chains.