Valser Price in Switzerland: What the Litre Costs by Chain

Valser is a Swiss mineral water from Vals in the canton of Graubünden, and with a branded water the number that decides the comparison is almost never the one on the promotion sticker: it is the unit price per litre. A six-pack of 1.5 litre bottles holds 9 litres, a six-pack of 1 litre bottles holds 6 litres, and the same pack price therefore produces two very different per-litre figures. Both formats are listed at Coop (coop.ch, product pages, September 2026), so the question sits side by side on the shelf.

Last updated: September 2026. Sources: origin, springs, mineral content, range and brand history from the Valser brand page of Coca-Cola Switzerland (valser.ch answered a fetch on 6 September 2026 with an HTTP 301 redirect to it); pack formats and listings from coop.ch and denner.ch, September 2026, plus the Rappn check of August 2026; promotion days from the Coop press release via foodaktuell.ch (21 January 2025); 2025 market figures from the mineral springs and soft drink association SMS; tap water price from SVGW; recycling rate from PET-Recycling Schweiz; price law from kmu.admin.ch. This guide deliberately quotes no current shelf price: migros.ch and coop.ch answer automated requests with HTTP 403, and prices change every Thursday.

Rappn is the only neutral grocery price comparison app in Switzerland, with no commercial agreements with any retailer.

Where is Valser listed, and when does the price move?

Valser is listed at the three big full-range chains, and all three start their weekly Aktionen on the same day. Coop moved its start to Thursday in the week of 21 January 2025, running through to Wednesday; Migros and Denner followed on 5 February 2026. Aldi Suisse and Lidl Schweiz add two waves a week, on Monday and on Thursday. The whole water aisle therefore moves at once on Thursday morning.

Whether Aldi Suisse, Lidl Schweiz, Aligro or Otto's carry Valser could not be documented in this research, so this guide says nothing about it. And whether any of the three documented chains discounts Valser this week is decided again every Thursday: which chains discount mineral water and when is the subject of our guide to mineral water deals in Switzerland.

Valser price per litre: how to work it out yourself

The unit price is not a courtesy, it is an obligation. For measurable goods whose retail price depends on the quantity sold, the price per litre, kilogram or metre must be stated (kmu.admin.ch, "Kennzeichnung der Preise"). On every Valser pack the francs-per-litre figure is therefore on the shelf label, just printed smaller than the promotional price. It is the only number that makes a 9 litre pack and a 6 litre pack comparable at all.

Same pack price, two formats, a gap of roughly a third: that is the whole mechanism, and it works the same way for any brand. One rule also helps you judge a crossed-out price. Since 1 January 2025 a comparison price may only appear next to the price payable if the goods were offered at that price for at least 30 days beforehand (Art. 16 para. 1 PBV, via kmu.admin.ch). A "was" price is therefore not invented, but it answers only half the question: it tells you what the same chain charged before, not what the same nine litres cost elsewhere this week.

Where does Valser come from? Two springs above Vals

Valser comes from Vals in the canton of Graubünden, from two different springs. The St. Petersquelle is the more mineral-rich one: the manufacturer calls it geologically unique and puts its content at 1'870 mg of readily usable minerals per litre. It feeds Valser Prickelnd and Valser Still Calcium + Magnesium. The St. Paulsquelle lies above Vals at 1'815 metres above sea level and is, per the manufacturer, among the highest commercial mineral water springs in Switzerland. Its water, at 224 mg per litre, is milder and according to the brand page also suitable for baby food. It fills Valser Still (Valser brand page, Quellen section, September 2026).

For a price comparison this is more than folklore. "Valser" on the shelf is not one product but at least two quite different waters from two springs, in several pack formats. Comparing a sparkling variant in a nine-litre pack with a still one in a different format means comparing variety and quantity at once. The unit price per litre separates those two questions cleanly.

The Valser range: sparkling, still and five flavours

The brand product page lists eight products in September 2026: Valser Prickelnd, Valser Still, Valser Still Calcium + Magnesium, plus five flavoured sparkling variants with lemon, mint, mango and guava, pear and lemon balm, and lemon and herbs. The names "Classic", "Silence" and "Viva" do not appear there: "Valser Classic" is the name the sparkling water carries on the shelf at Migros and Coop, while the manufacturer simply calls it Valser Prickelnd.

That is a real trap when comparing: a search for "Valser Classic" finds something different from a search for "Valser sparkling". So search for the brand, then filter by pack format rather than by the retail name. Prices change every Thursday, Rappn shows the current ones, with the unit price per litre next to the pack price.

Who owns Valser? From 1622 to the 2002 takeover

According to the brand history, the St. Petersquelle was first documented in 1622. The modern story starts in 1960, when two entrepreneurs opened the spring up again: in 1961 Valser was bottled in the Haus Adula, in 1966 came the first supply to retail, in 1968 the first large bottling plant at Boda. In 1984 the still version, Valser Naturelle, was added, between 1990 and 1992 the flavoured variants and the first PET bottles, and in 2001 the PET bottle designed by Mario Botta. In 2002 Coca-Cola took over Valser Mineralquellen AG, and since 2019 the bottles have been 100 per cent rPET according to the manufacturer (Valser brand page, Geschichte section, September 2026).

On the shelf that means both statements are true at once: the water comes from Graubünden, the brand has belonged to Coca-Cola since 2002, and a branded water with a group behind it can turn up on promotion at several chains in the same week. For price comparison that is good news.

Swiss water in the market: what the 2025 figures show

The Swiss mineral water market splits almost in half. In 2025, according to the Swiss association of mineral springs and soft drink producers SMS, 993.6 million litres were consumed, of which 519.8 million litres were produced in Switzerland and 474.3 million litres imported. Valser belongs to the domestic half, imported brands to the other.

No automatic price advantage follows from that: transport distance is only one cost factor among many. The yardstick is tap water. The Swiss Gas and Water Industry Association SVGW puts the average water price at 2 francs per 1'000 litres, so roughly 0.2 centimes per litre, and mineral water at between 25 centimes and 9 francs per litre. Valser sits inside that range. How Swiss and imported brands compare per litre is developed in our guides to bottled water prices in Switzerland and to the Evian price in Switzerland.

PET, returns and what the bottle has to do with the litre price

Valser has been bottled in PET since the 1990 to 1992 period and, since 2019, in 100 per cent rPET according to the manufacturer. For returns, Switzerland relies on the network of PET-Recycling Schweiz, which reports 72'719 collection points and a recycling rate of 84 per cent (petrecycling.ch, September 2026; the page does not state the reference year), and the rules are set out in our guide to bottle deposits and recycling in Switzerland. For the litre price, what matters about the pack is not the material but the weight: nine litres are about nine kilograms plus the bottles. A minimum quantity such as "from 2 packs" is therefore not small print but a second price, because the litre price only falls if you drink the quantity.

Which chain has the lowest Valser litre price this week? It depends

It depends on the week, the pack format, the variety and your canton. Documented: Valser is listed at Migros, Coop and Denner, and all three start on Thursday. Not documentable: which of them charges the lowest unit price per litre this week, because any fixed ranking would be wrong by the following Thursday. So what you get here is a method rather than a league table: compare the price per litre, not the percentage sign, and always count a minimum quantity into the sum.

Rappn shows you all current offers from the seven chains Migros, Coop, Aldi Suisse, Lidl Schweiz, Denner, Aligro and Otto's in one place, in four languages and filterable by canton. Next to the pack price sits the unit price per litre, the figure that actually decides a water purchase, and you can set a price alert on Valser instead of opening several flyers on Thursday morning.

Next step: open the current offers, search for "Valser" and look at the litres in the pack first, then at the price per litre. Then set an alert on the brand, and Rappn will get in touch on Thursday by itself. Rappn is free, needs no account and is paid by no chain.