Beer deals in Switzerland: when Coop, Denner, Aldi and Lidl discount

How deep do beer discounts go?

The mechanics are similar across the chains: discounts land mostly on multipacks, meaning six-packs, can trays of 18 or 24 and full crates. Single bottles go on promotion less often. The bigger the pack, the lower the unit price tends to fall in the promo, which is exactly why the price per litre is a better compass than the pack price.

One snapshot as an example, not a promise: in early July 2026, denner.ch listed beer multipacks at 31, 40 and 48 percent off the regular Denner price. Depths like these keep appearing on beer, but they never apply to every brand at once, and no one can predict which week hits which brand.

Important for comparison: a big percentage means little if the reference price is high. Whether a deal is genuinely cheap only shows once you look across chains. Regular price levels for lager, specialty and craft beer are covered in beer prices in Switzerland; this page focuses on the promo rhythm.

Why does Migros run no deals on alcoholic beer?

Migros supermarkets have not sold alcohol since 1928, and that is staying: in June 2022 the members of all ten regional cooperatives voted on whether beer and wine should go on the shelves. A two-thirds majority would have been needed, yet all ten regions said no, with more than 630,000 votes cast. The clearest rejection came in Zurich with over 80 percent, the narrowest in Ticino with around 55 percent (source: Migros press release, SRF, June 2022).

For newcomers to Switzerland this is worth knowing before the first shop. Within the Migros world, beer with alcohol is sold at Denner, at migrolino convenience stores, in VOI partner shops (VOI is a Migros-Partner format, not a Volg brand) and online through the Denner shop-in-shop on migros.ch, just not in the orange supermarket itself (source: SRF, NZZ). Migros branches do stock alcohol-free beers, which the vote never covered.

When is it worth waiting for a beer promotion?

Beer is a classic traffic driver: it keeps well, stores easily and sits on many shopping lists every week. Demand typically peaks around the grilling season, festival weekends and Swiss National Day on 1 August, and retailers like to pick up on those occasions in their leaflets. None of that is a guarantee; each chain decides for itself which week gets a beer promo. If you are flexible on the brand, an offer comes around regularly over the year.

Two legal points belong in every Swiss beer guide. First, youth protection: beer and wine may be sold from age 16, spirits from 18, and in Ticino the limit is 18 for all alcohol (source: Sucht Schweiz). Expect an ID check at the till, promo purchase or not.

Second, the law explains why you see beer deals everywhere but hardly any spirits deals: for spirits, the Swiss Alcohol Act bans promotional advertising with price comparisons, so the classic instead-of prices, and with promised freebies. Beer and wine are fermented drinks and do not fall under that act, which is why they can be advertised with promo prices like any other product (source: BAZG).

This week's beer deals, live in Rappn

This guide explains the rhythm, because weekly prices change at Denner and Coop every Thursday and at Aldi twice a week. That is why the current beer deals of the seven chains, from a single can to a full crate, are in the list at the top of this page, compared by price per litre, and in the Rappn app with a price alert for your brand: the current deals of the big Swiss supermarkets in one place, 100% free. Planning the whole barbecue evening? The cheap grilling basket guide takes it from here.